Quantitative Research Company Delivering Data-Driven Insights

Touchstone Research is a leading quantitative research company delivering precise, data-driven insights that help brands make confident, evidence-based decisions. As an experienced quantitative market research agency, we combine advanced analytics, custom survey programming, and rigorous data quality controls to produce reliable, actionable results. Our team partners closely with clients from study design through reporting to ensure every quantitative research project focuses on the metrics that matter most. Our quantitative market research is designed to answer specific business decisions, not just produce statistically sound data.

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Quantitative Research Company Delivering Data-Driven Insights

When to Use Quantitative Research

Quantitative research is ideal when organizations need statistically reliable insights to measure performance, compare audiences, and validate decisions at scale. This approach supports strategic planning, performance measurement, and confident decision-making through objective, data-driven insights.

Quantitative Market Research Solutions from a Leading Quantitative Research Company

Touchstone Research delivers comprehensive quantitative research solutions designed to translate complex data into clear, actionable insights. As a trusted quantitative research company, we support both one-time studies and long-term tracking programs, helping brands measure performance, evaluate opportunities, and make informed decisions with confidence. These quantitative research solutions support strategic planning, performance measurement, and decision validation across organizations. Each study is structured around a clear decision framework, ensuring insights are directly tied to product, brand, or strategic actions.

As a full-service quantitative research agency, we provide flexible support ranging from end-to-end project management to targeted services such as survey programming, sampling, and analytics. Every study is guided by experienced quantitative researchers, ensuring precision, speed, and reliability at every stage of the research process. We tailor sampling and methodology based on the decision at hand, whether that requires nationally representative samples, niche audiences, or directional insight for early-stage validation.

Our quantitative research services are built on a foundation of:

Proven Quantitative Methodologies: Advanced survey design, analytics, and modeling techniques including MaxDiff, TURF, segmentation, and regression analysis.
Flexible Service Models: Full-service or modular support that integrates seamlessly with your internal teams and workflows.
Uncompromising Data Quality: A multi-layered quality control system combining advanced fraud detection, respondent validation, and manual audits certified by Sentry.
Innovative Research Technology: Interactive survey features such as heatmaps, drag-and-drop ranking, and multimedia markup to improve response quality.
Access to Hard-to-Reach Audiences: Global sample access to consumers, professionals, and niche groups including kids, teens, Gen Z, and multicultural populations.

Quantitative Market Research Company Methods

As a full-service quantitative research company, Touchstone Research applies advanced quantitative methods to transform complex datasets into clear, actionable insights. Our quantitative market research services combine statistical rigor, thoughtful study design, and expert analysis to help brands measure performance, optimize creative, and forecast opportunities with confidence. Where appropriate, we integrate qualitative context to add meaning and depth to large-scale quantitative findings.

Core Quantitative Market Research Services

Each quantitative research project is customized to align with your business objectives, whether you need custom quantitative research, longitudinal tracking, or support from a trusted B2C survey programming company. Our global team delivers research across more than 60 markets and frequently designs hybrid quantitative and qualitative studies to connect scale with human insight.

Touchstone Research enhances quantitative research with proprietary technologies and AI-driven innovations. Tools such as Dial Tester and Secure Content Testing (SCT), along with advanced solutions like Conversational AI Surveys and Augmented Sampling, help teams collect richer data, improve efficiency, and maintain the highest standards of data quality and security.

Awareness, Attitude, & Behavior Research
Ad Testing
Brand Tracking & Brand Health Tracking
Content, Concept & Feature Testing
Message Testing
Hybrid Quantitative & Qualitative Studies
Global Quantitative Research
Advanced Analytics
Audience Segmentation
Conversational AI Surveys
Augmented Sampling
Online Panels & Insight Communities
Custom Survey Programming & B2C Deployment

Awareness, Attitude, & Behavior Research

Measure brand awareness, perceptions, motivations, and behaviors to understand what drives consideration, choice, and loyalty across audiences and markets.

Ad Testing

Evaluate message clarity, creative effectiveness, and emotional response before launch. Quantitative ad testing helps teams optimize content performance and reduce risk prior to full rollout.

Brand Tracking & Brand Health Tracking

Track awareness, trust, favorability, and purchase intent over time to monitor brand performance and inform long-term strategy.

Content, Concept & Feature Testing

Identify which concepts, messages, visuals, and product features resonate most with audiences to inform development, prioritization, and go-to-market decisions.

Hybrid Quantitative & Qualitative Studies

Combine quantitative scale with qualitative depth to gain a more complete understanding of attitudes and motivations. Hybrid approaches allow teams to validate findings while uncovering context behind the data.

Global Quantitative Research

Conduct cross-market quantitative studies with multilingual survey programming, local sampling expertise, and consistent methodologies across more than 60 international markets. Consistent methodologies ensure results are comparable across regions, markets, and audiences.

Message Testing

Assess clarity, relevance, and persuasiveness of key messages to ensure consistent communication across audiences, channels, and regions.

Audience Segmentation

Identify and understand distinct audience groups based on attitudes, behaviors, needs, or usage patterns. Quantitative segmentation research helps brands prioritize targets, tailor messaging, and make informed product, marketing, and growth decisions.

Conversational AI Surveys

Use AI-powered, chat-based survey experiences to capture richer, more natural feedback while maintaining quantitative rigor at scale.

Augmented Sampling

Apply AI-driven augmented sampling models to improve representativeness, reduce field time, and complete studies efficiently without compromising data quality.

Online Panels & Insight Communities

Engage target audiences through ongoing panels and communities to support continuous measurement, iteration, and learning.

Advanced Analytics

Apply sophisticated statistical techniques such as MaxDiff, conjoint, TURF, and key driver analysis to uncover the factors that influence choice, growth, and opportunity.

Custom Survey Programming & B2C Deployment

Execute technically complex quantitative studies with dynamic logic, automation, and secure data collection. Our team supports custom survey programming and large-scale B2C deployments with precision and speed.

Quantitative Research Agency Services

As a leading quantitative research agency, Touchstone Research provides end-to-end support across every stage of the research process. Whether you need full-service project management or targeted support for specific phases, our experienced team ensures precision, collaboration, and speed from design through delivery, supporting faster, more confident business decisions.

Our quantitative research services include:

Research Design
Questionnaire Development
Survey Programming
Pre-Testing & Piloting
Sample & Field Management
Data Processing & Banner Tabulation

Weighting
Open-End Coding
Translation & Localization
Normative Databases
Reporting & Analysis

Quantitative Market Research Case Studies

National Cybersecurity Gender Gap Research

Touchstone Research conducted a large-scale national quantitative study to uncover how awareness, confidence, and perceptions shape interest in cybersecurity careers. Findings informed education and workforce initiatives focused on closing the cybersecurity gender gap.

Read the case study: Cybersecurity Gender Gap Research

Audiences Served by Our Quantitative Research Agency

As a trusted quantitative research agency, Touchstone Research provides access to a wide range of consumer and professional audiences. Audience selection and quotas are always defined by research objectives, not panel availability. Our quantitative research services are designed to support reliable data collection across general populations and specialized groups, helping brands reach the right respondents for each study.

Quantitative studies involving youth and family audiences are conducted using age-appropriate methodologies and ethical research practices.

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

Industries We Support with Quantitative Market Research

As a global quantitative market research company, Touchstone Research partners with organizations across a wide range of industries to solve complex business challenges. Our quantitative research services are adapted to the unique needs of each sector, helping brands measure performance, forecast demand, and make data-driven decisions with confidence.

Our team applies consistent quantitative methodologies across industries while tailoring study design, sampling, and analysis to each market context.

Technology
Media & Entertainment
Youth & Family
Education
Consumer Packaged Goods

Toys & Gaming
Sports, Wellness, & Fitness
Food, Beverage, & Restaurant
Retail & Apparel
Healthcare

Quantitative Research Company FAQs

What does a quantitative research company do?

A quantitative research company designs and executes studies that collect structured data from defined audiences to produce statistically reliable insights. These studies help organizations measure behaviors, attitudes, performance, and trends to support informed decision-making.

What types of quantitative research services do you offer?

Touchstone Research offers a full range of quantitative research services including research design, survey programming, sampling and field management, advanced analytics, and reporting. Our services support one-time studies as well as ongoing tracking programs.

How do you ensure data quality in quantitative research?

We apply a multi-layered data quality framework that includes respondent validation, fraud detection, and manual review processes. Our quality controls are designed to ensure accuracy, consistency, and reliability across every dataset.

Do you conduct global quantitative research studies?

Yes. Touchstone Research conducts quantitative research across more than 60 international markets, using multilingual programming, local sampling expertise, and consistent methodologies to ensure comparable results across regions.

Can quantitative research be combined with qualitative research?

Yes. Quantitative research can be integrated with qualitative methods to provide both statistical validation and deeper context. Hybrid approaches help brands understand not only what is happening, but why.

Trusted by Leading Global Brands and Organizations

What Clients Say About Our Quantitative Research Company

Working with Touchstone Research was an exceptional journey marked by professionalism, expertise, collaboration, and tangible results. Their commitment to understanding our unique needs, adaptability, clear communication, and impactful insights make them a force to be reckoned with in the market research arena. Our partnership with them not only enriched our understanding of our unique situation but also significantly contributed to our considerations for future plans. I wholeheartedly recommend Touchstone Research to anyone seeking a seamless, insightful, and effective market research experience. Their passion for excellence and dedication to their clients truly set them apart.

General Manager
Property Management Firm
We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign… The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

Vice President, Marketing
Toy & Game Company
We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

Director, Product Marketing & eComm
Food & Beverage Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Video & Music Streaming Company