What are the best strategies for building custom insight communities?
Custom insight communities thrive when they’re designed with clear goals, tailored frameworks, and member-first engagement. At Quirks NY 2025, experts from Touchstone Research, Collage Group, and Sekisui House will share proven methods to create pop-up and always-on communities that deliver strategic insights and participant value.
In this post, you’ll learn:
- What’s happening at the Quirks NY 2025 research communities panel
- Key takeaways on building custom qualitative insight communities
- How Touchstone Research approaches long-term and pop-up insight hubs
- Where and when to join the panel live
Why Insight Communities Need a Custom-Built Approach
No two research communities are alike—and that’s the point. Whether you’re launching a nimble pop-up board or designing a long-term insights engine, the most successful communities are built intentionally, not imitatively. That’s exactly what we’ll explore at Quirks New York 2025, where Alexis Warnick, Research Manager at Touchstone Research, will join a panel of experts to share what makes modern research communities thrive.
Catch the Session Live at Quirks NY
📍 Room: 3
⏰ Time: 9:00 – 9:30 AM
📅 Date: Wednesday, July 23, 2025
🎤 Panel Title: Beyond One-Size-Fits-All: Innovative Approaches to Community-Building
Hosted by Recollective, the panel features speakers from:
- Touchstone Research (Alexis Warnick)
- Collage Group
- Sekisui House
Room 3
9:00 – 9:30 AM EST
Wednesday, July 23, 2025
Session Title:
Beyond One-Size-Fits-All: Innovative Approaches to Community-Building
In this exciting panel hosted by Recollective, Alexis will be joined by thought leaders from Collage Group and Sekisui House to share real-world stories on building custom research insight communities—ranging from nimble pop-up boards to enduring, always-on insight hubs.
What You’ll Learn About Custom Insight Communities
This 30-minute session will share real-world case studies and tactical approaches, including:
- Proven strategies for designing bespoke insight communities that engage and deliver
- Flexible frameworks tailored to different research goals and timeframes
- Tactical tips to foster authentic, ongoing participant engagement
Touchstone’s Expertise in Custom Insight Community-Building
With over 25 years of experience building online panels and insight communities, Touchstone Research brings unmatched expertise in designing flexible, high-performing research ecosystems. From global qualitative insight communities to hybrid quant-qual online panels, our approach is always:
- Goal-aligned
- Participant-centered
- Scalable across markets
Whether you’re designing for speed, scale, or long-term brand alignment, intentionality drives impact.
Join Us at Quirks NY – And Let’s Rethink What an Insight Community Can Be
We’d love to connect at Quirks NY and explore how your brand can build more meaningful, flexible research communities. If you’re attending, stop by the session—or reach out to Alexis Warnick at [email protected] to continue the conversation.
Alexis Warnick
Research Manager at Touchstone Research
Alexis supports qualitative initiatives at Touchstone, with a focus on building and managing custom research communities across youth, media, and multicultural segments.