UX Insights for Generative AI Products

Your Partner in Developing
Groundbreaking AI Experiences

Generative AI Expertise: Conducted over 50 UX research studies across a wide array of Generative AI products, services, and experiences, utilizing diverse research methodologies.
Strategic & Collaborative Approach: Advance your AI projects from concept to deployment with strategic, expert-led research that transforms innovative ideas into practical, user-centered outcomes.
Innovative & Customized Methodologies: Leverage advanced tools and AI user expertise to gain cutting-edge insights, address challenges like bias, and ensure responsible AI development.
Generative AI Experienced Moderation Team: Our expert moderation team specializes in Generative AI research, skillfully guiding sessions to draw out meaningful insights while ensuring participants are fully engaged and comfortable in these complex and innovative environments.

Market Research Services for Generative AI

Qualitative Research

Uncover AI-Driven Insights

Delve into the motivations and behaviors of users interacting with AI-powered products. Touchstone’s expert-driven qualitative research approach provides you with actionable findings that drive informed decision-making and foster innovation in the rapidly evolving AI landscape.

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Quantitative Research

Data-Backed Decisions for AI Innovations

Inform your AI strategies with large-scale quantitative research that provides reliable, data-driven insights. Touchstone’s custom approach, combined with rigorous quality control, ensures you stay ahead in the fast-paced world of Generative AI.

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Recruitment & Fieldwork

Targeted Participant Recruitment for AI Research

Discover the power of recruiting participants who are engaged with AI technologies. Our expert team uses in-depth screening to ensure you receive valuable insights from those most relevant to your Generative AI projects.

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UX Research

Optimize AI-Driven User Experiences

Enhance satisfaction and usability for AI-powered products through our comprehensive UX research services. We ensure that your AI applications meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty.

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Communities & Panels

Continuous Insights from AI-Centric Communities

Gain always-on insights with custom-built online communities and panels focused on AI users. Whether you need a dedicated community of early adopters or a broader market panel, Touchstone can create a solution tailored to your ongoing AI research needs.

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Dial Tester

Real-Time Feedback on AI Content

Elevate your AI content testing with our Dial Tester tool, which collects real-time, continuous feedback. Use it to assess audience reactions to AI-driven ads, messaging, and content, ensuring your materials resonate effectively with your target audience.

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Secure Content Testing

Protect Confidential AI Content

Test your confidential AI-driven content, prototypes, and concepts with cutting-edge security. Our user-level watermarking technology ensures unmatched protection and traceability, keeping your content secure throughout the research process.

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Industry Expertise

Technology

Media & Entertainment

Youth & Family

Education

Consumer Packaged Goods

Sports, Wellness, & Fitness

Food, Beverage, & Restaurant

Retail & Apparel

Healthcare

Toys & Gaming

Global Reach to a Wide
Range of Audiences

Kids
Teens
Young Adults & Gen Z
Adults & Parents
Educators

Creators & Influencers
Generative AI
VR / AR
Multi-Cultural
And More!

Trusted by Top Global Brands

What Our Clients Are Saying About Us

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company