Generative AI Testing Services for UX, Usability & Prompt Validation
Generative AI testing evaluates how users interact with tools like AI assistants, chatbots, and content generators. Through usability testing, prompt flow validation, and real-time feedback, it helps improve product design, reduce risk, and ensure user-centered AI experiences.
Why Choose Touchstone for Generative AI Testing
Touchstone Research has conducted over 50 UX research studies across a wide array of Generative AI products and platforms. From testing LLM-powered assistants to evaluating AI content tools, our expertise helps clients understand user needs, behaviors, and expectations—turning complex technology into user-centered solutions. We support every stage of development, from early prototyping to pre-launch validation.
- Usability Testing for AI Assistants Evaluate real-world use of your AI tool—chatbots, agents, copilots—and identify usability friction, misalignment, or breakdowns in user expectations.
- Prompt Flow Research Understand how users respond to different prompts and design variations. Identify which prompt flows lead to success, confusion, or dropout.
- Diary Studies & Ethnographic Research Capture authentic interactions over time as users engage with your GenAI tool in their own environment. Ideal for tools with learning curves or open-ended tasks.
- Real-Time Feedback with Dial Testing Use our proprietary Dial Tester to collect second-by-second sentiment data during GenAI experiences—perfect for scripted demos or product walkthroughs.
- Quantitative Testing at Scale Combine qual and quant to validate hypotheses at scale. Use surveys, card sorts, and performance metrics to complement in-depth UX insights.
Generative AI Testing Services We Offer
Qualitative Research
Recruitment & Fieldwork
UX Research
Quantitative Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Uncover AI-Driven Insights
Delve into the motivations and behaviors of users interacting with AI-powered products. Touchstone’s expert-driven qualitative research approach provides you with actionable findings that drive informed decision-making and foster innovation in the rapidly evolving AI landscape.
Quantitative Research
Data-Backed Decisions for AI Innovations
Inform your AI strategies with large-scale quantitative research that provides reliable, data-driven insights. Touchstone’s custom approach, combined with rigorous quality control, ensures you stay ahead in the fast-paced world of Generative AI.
Recruitment & Fieldwork
Targeted Participant Recruitment for AI Research
Discover the power of recruiting participants who are engaged with AI technologies. Our expert team uses in-depth screening to ensure you receive valuable insights from those most relevant to your Generative AI projects.
UX Research
Optimize AI-Driven User Experiences
Enhance satisfaction and usability for AI-powered products through our comprehensive UX research services. We ensure that your AI applications meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty.
Communities & Panels
Continuous Insights from AI-Centric Communities
Gain always-on insights with custom-built online communities and panels focused on AI users. Whether you need a dedicated community of early adopters or a broader market panel, Touchstone can create a solution tailored to your ongoing AI research needs.
Dial Tester
Real-Time Feedback on AI Content
Elevate your AI content testing with our Dial Tester tool, which collects real-time, continuous feedback. Use it to assess audience reactions to AI-driven ads, messaging, and content, ensuring your materials resonate effectively with your target audience.
Secure Content Testing
Protect Confidential AI Content
Test your confidential AI-driven content, prototypes, and concepts with cutting-edge security. Our user-level watermarking technology ensures unmatched protection and traceability, keeping your content secure throughout the research process.
Industries Using Generative AI Testing
Touchstone brings deep experience across sectors deploying Generative AI—from education and entertainment to healthcare, retail, and tech. Whether you’re building an AI tutor, creative assistant, or enterprise chatbot, we understand the unique UX challenges and user expectations within your domain. Our team adapts methods to your industry’s goals, regulatory needs, and audience behaviors to deliver relevant, actionable insights.
Reaching the Right Users for Gen AI Testing
We recruit real users across all experience levels to test your Generative AI tools—from early adopters and tech-savvy teens to educators, creators, and general consumers. Whether you’re targeting Gen Z, professionals, parents, or multilingual users, we ensure your product is tested by the people who matter most. Our recruitment spans over 60 markets, with built-in segmentation for demographics, behaviors, and use cases.
- Early adopters & tech enthusiasts
- Gen Z users & digital natives
- General consumers (all ages)
- Educators & academic professionals
- Content creators & influencers
- Parents & caregivers
- Professionals using AI for work (e.g., marketing, engineering, design)
- Students using AI for learning
- Multilingual & global users
- B2B users & decision-makers
- Accessibility-focused testers
- Kids & teens (with COPPA-compliant protocols)
Frequently Asked Questions About Generative AI Testing
Explore the most common questions teams ask when planning usability and UX research for Generative AI products. From prompt flow testing to secure content protocols, these FAQs help clarify methods, timelines, and best practices for validating AI tools with real users.
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Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
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