Case Studies

Executive Summary A global entertainment company partnered with Touchstone Research to demonstrate proof of concept for a new online platform designed specifically for Gen Alpha users. This case study highlights the importance of Gen Alpha Concept Testing in understanding what digital experiences resonate with this unique audience. By leveraging remote friendship-paired sessions, the study provided…

Executive Summary A leading media and entertainment company established a long-term research partnership with Touchstone Research to gather continuous feedback from early childhood and elementary educators. This ongoing community provided a direct line of communication to classroom teachers, which ensured that digital content and curriculum tools aligned with the real-world needs of daycare through 2nd-grade…

Executive Summary An online technology company partnered with Touchstone Research to establish a dedicated research infrastructure for capturing rapid, ongoing insights from next-generation power users. By building specialized insight communities in the United States and Brazil, the brand gained the ability to conduct continuous qualitative exploration to support multiple internal research teams. What this case…

Executive Summary A leading Subscription Video on Demand (SVOD) company partnered with Touchstone Research to investigate how consumers in the US and five international markets search for entertainment-related topics online and via mobile apps. The research leveraged longitudinal diary studies to provide deep visibility into search mechanisms, helping the client optimize its platform’s features for…

Executive Summary A leading global Subscription Video on Demand (SVOD) company partnered with Touchstone Research to gain an in-depth understanding of mobile app users’ behaviors and motivations for watching content on mobile devices. This international study utilized interactive online discussion boards to identify universal behavioral habits and unique market-specific entertainment needs. What this case study…

Executive Summary A luxury car brand partnered with Touchstone Research to conduct specialized automotive UX research on a prototype 3D virtual vehicle shopping experience. The study utilized AI and a specialized tagging system to provide the brand with clear directional guidance on which digital features drove consumer engagement and which required further refinement before additional…

Executive Summary An established kids’ and baby apparel company partnered with Touchstone Research to conduct retail UX research to evaluate its website performance against key competitors. Through moderated usability sessions, the brand identified opportunities to improve its user interface and optimize the digital path to purchase. What this case study covers: Study Snapshot Business Challenge:…

Executive Summary A global media and entertainment leader partnered with Touchstone Research to establish a long-term qualitative research community focused on the tween demographic. This always-on platform provides internal stakeholders with immediate access to authentic youth perspectives, ensuring content and brand strategies remain aligned with rapidly shifting cultural trends. What this case study covers: Study…