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The Insight Advantage Program: Ongoing, On-Demand Research for Agile Brands
A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), we know that brands need ongoing, flexible research but may not always have a fully mapped-out plan for the…
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5 Reasons Why Secure Content Testing Is a Must for Media and Entertainment Companies
Secure Content Testing (SCT) is essential for protecting unreleased movies, TV shows, and digital media from leaks and piracy. As digital content consumption rises, so do the risks of unauthorized distribution. In 2022 alone, piracy…
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How Dial Testing Enhances TV Shows and Movies with Real-Time Audience Feedback
Dial testing is a powerful research tool that helps studios, networks, and streaming platforms optimize TV shows and movies by capturing real-time audience feedback. With more choices, shorter attention spans, and higher viewer expectations, content…
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Full-Service vs. Flexible Market Research: Which Approach is Right for Your Business?
Summary: Choosing the Right Market Research Approach Market research plays a crucial role in shaping business strategies, but not all research approaches fit every organization’s needs. Some businesses benefit from full-service market research, where an…
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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to…
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![How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]](https://touchstoneresearch.com/wp-content/uploads/2025/01/istockphoto-157719429-612x612-1.jpg)
How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
Let’s face it – researching with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always…
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Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights
IntroductionIn today’s fast-paced media landscape, understanding your audience’s real-time reactions is more critical than ever. Dial testing empowers creators and brands to refine content based on genuine, unfiltered feedback, helping them stay ahead in a…
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Touchstone Research Launches Dial Tester for Real-Time Audience Feedback and Content Optimization
New Haven, CT — 01/27/2025 — Touchstone Research, a leader in innovative market research solutions, is excited to announce the launch of Dial Tester, a groundbreaking content testing tool that provides real-time audience feedback. Designed…
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The Ultimate Guide to Rolling Research UX Programs: Continuous Insights for Exceptional User Experiences
In an era where digital products are at the heart of our daily lives, ensuring user satisfaction and seamless functionality has never been more critical. Rolling Research UX Programs provide an agile and ongoing approach…
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Understanding Generation Alpha: How Touchstone Research Can Help You Connect with Tomorrow’s Consumers
Who is Generation Alpha?Born from 2010 onward, Generation Alpha is the first generation to be raised in an entirely digital world. As the children of Millennials and younger siblings of Gen Z, they are growing…
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Where Market Research and Cutting-Edge Technology Meet
