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Recruiting Educators for Qualitative Market Research: Best Practices and Proven Strategies
Recruiting educators for qualitative research presents both challenges and rewards. Whether you are speaking with teachers, administrators, or coaches, their insights can provide valuable perspectives on educational practices, policies, and innovations. However, their demanding schedules…
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Enhancing Survey Quality and Accuracy with Attention-Validation Questions
Ensuring the reliability and accuracy of survey data is a critical requirement of conducting market research and is vital for getting results we can trust. One of the most common ways we can lose trust…
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Unlocking Deeper Insights: The Power of Hybrid Qualitative Research
When people think of conducting qualitative research, they often automatically gravitate towards focus groups or in-depth interviews. While these methods are indeed powerful and widely used, they represent just a fraction of the qualitative research…
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Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst
Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst. Sheri brings nearly 20 years of global market research experience,…
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Elevating Standards: Touchstone Research Receives Sentry Certified Quality Seal
We are excited to share some fantastic news that underscores our commitment to delivering the highest quality data and insights to our clients. Touchstone Research has recently been awarded the Sentry Certified Quality Seal! This…
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Enhancing Qualitative Research through Strategic Participant Recruitment
The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone…
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Touchstone Research Promotes Alexis Warnick to Research Manager
Connecticut– March 22, 2024 – Touchstone Research is delighted to announce the promotion of Alexis Warnick to the position of Research Manager within TSR’s qualitative research division. In her elevated role, Alexis of will…
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Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence
FOR IMMEDIATE RELEASE Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence In a groundbreaking study conducted in May 2023, Touchstone Research explores the awareness, usage, and societal implications of…
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Generative AI Through The Eyes of Gen Z [Infographic]
Seemingly out of nowhere, Generative AI exploded onto the scene at the end of 2022 and has been a fixture in the news ever since. It has been heralded as the most important technological advancement…
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Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research
Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of…
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