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The Ultimate Data Quality in Research Checklist
Ensuring data quality in research requires a structured, multi-tiered approach. It’s about combining advanced technology, thoughtful design, and human oversight to create data you can trust. This checklist outlines the essential steps research teams should…
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How Qualitative Research Recruitment Agencies Drive Better Insights
Qualitative research recruitment agencies connect researchers with the right participants, ensuring high-quality, actionable insights. By using thoughtful screening, transparent communication, and strict data privacy standards, these agencies make it easier to find authentic voices for…
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Touchstone Research Launches Generative AI UX Research Practice to Help Companies Build More Intuitive, Trustworthy User Experiences
New Haven, CT – October 2025 – Touchstone Research (TSR), a leading full-service market research firm specializing in technology and innovation, today announced the launch of its Generative AI UX Research and Usability Testing practice,…
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What Is Generative AI UX Research? Understanding the Human Side of AI
Generative AI UX research focuses on how real people use and experience AI tools like chatbots, copilots, and content generators. By combining usability testing, behavioral observation, and prompt flow analysis, researchers uncover how users think,…
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Focus Group Recruitment: The Complete Guide for Successful Research
Focus group recruitment is the process of finding and screening participants who match a study’s target audience. Successful focus group recruiting ensures high-quality feedback, while partnering with focus group recruiters or a focus group recruitment…
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Market Research Online Communities: Why Brands Rely on MROCs for Smarter Insights
Market Research Online Communities (MROCs) provide an agile, cost-effective way for brands to gather continuous insights from their target audiences. These private, branded communities enable researchers to engage participants in real-time discussions, test concepts, and…
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How to Choose the Right Consumer Research Company for Your Brand
How to Choose the Right Consumer Research Company for Your Brand Selecting the right consumer research company can make or break your brand’s ability to connect with your target audience, adapt to market trends, and…
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What Are Consumer Research Services? A Guide for Brands
Consumer research services help brands understand how people think, feel, and behave. From product development to ad testing, these insights empower companies to make smarter, more strategic decisions based on real consumer needs. But what…
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Building Engaging Insight Communities: TSR + Recollective Webinar with Alexis Gauthier
Building engaging insight communities means creating purposeful, flexible research environments where participants feel heard and valued. On Wednesday, September 10, Recollective is hosting a live webinar with Alexis Gauthier of Touchstone Research to explore how…
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The Complete Guide to Dial Testing: Real-Time Feedback for Smarter Content Decisions
Dial testing is a real-time feedback method that captures audience reactions second-by-second while they view or listen to content. Using a dial or slider interface, participants express their engagement levels, providing granular insights to optimize…
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