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The Complete Guide to Dial Testing: Real-Time Feedback for Smarter Content Decisions
Dial testing is a real-time feedback method that captures audience reactions second-by-second while they view or listen to content. Using a dial or slider interface, participants express their engagement levels, providing granular insights to optimize…
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Building the Best Market Research Tools: Touchstone’s In-House Approach
Earlier this month, Touchstone Research’s COO and Security Officer, Travis Santa, joined a panel of industry leaders for the Insight Platforms Demo Days series. The session, titled “When Agencies Build Tech,” explored a growing trend:…
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Proven Strategies for Building Custom Insight Communities (Live at Quirks NY 2025)
What are the best strategies for building custom insight communities? Custom insight communities thrive when they’re designed with clear goals, tailored frameworks, and member-first engagement. At Quirks NY 2025, experts from Touchstone Research, Collage Group,…
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Multi-Market Qualitative Research: 6 Best Practices for Global Studies
What is Multi-Market Qualitative Research?Multi-Market Qualitative Research is the process of conducting qualitative studies—like interviews, focus groups, and ethnographies—across multiple countries or regions. It uncovers localized insights while identifying cross-cultural trends, using region-specific methodologies, local…
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Brand Tracking vs. Brand Health Tracking: What’s the Difference and Why Both Matter
Brand tracking and brand health tracking are essential tools for measuring how your brand is performing in the minds of consumers—and more importantly, how that performance is evolving over time. Your brand’s success can rise…
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UX Research Best Practices: 3 Proven Strategies from Our Moderator Roundtable
Conducting remote UX research with dynamic stimuli and evolving prototypes presents a unique set of challenges—balancing structure and flexibility, managing tech intricacies, and uncovering clear, actionable user insights. When done right, UX research best practices…
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Gen Z Qualitative Research: 5 Key Strategies for Deeper Engagement
Gen Z qualitative research is essential for brands aiming to stay relevant in a rapidly evolving marketplace. Gen Z—digital natives born between roughly 1997 and 2012—are not only powerful consumers but also cultural drivers and…
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The Power of Mirroring: Why Multicultural Research Needs Culturally Aligned Moderators
As demographics shift and cultural diversity grows, multicultural research has become essential for brands aiming to connect authentically with their audiences. From product innovation to messaging strategy, multicultural market research helps brands resonate with diverse…
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Touchstone Research’s Online Dial Testing Tool Achieves SOC 2 Type II Compliance
Touchstone Research is proud to announce that our proprietary Online Dial Testing Tool has achieved SOC 2 Type II Compliance, reinforcing our unwavering commitment to data privacy and security in market research. Since 2019, Touchstone…
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Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research
Have you ever wondered why certain ads instantly connect with viewers while others miss the mark? The secret often lies in the quality of advertising research behind them. More specifically, it’s the power of dial…
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