Market Research & Consumer Insight Services
Touchstone Research is a full-service provider of market research and consumer insight services, delivering human-centered data for high-stakes decisions. This services hub provides a clear map of our qualitative and quantitative research services, UX research and usability testing, and proprietary market research online communities (MROCs) and online panels, as well as our inhouse qualitative recruitment and fieldwork support. Each capability is built on a foundation of rigorous data quality and global privacy compliance.
Custom Market Research Services and Solutions
Touchstone Research provides a suite of custom market research services designed to meet the unique needs of global product, marketing, and insight teams. From early stage discovery to post launch optimization, we offer a comprehensive range of methodologies and tech driven solutions to help you understand your audience and drive measurable impact.
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
Communities & Panels
UX Research
Qualitative Research Services
As a strategic qualitative market research agency, we uncover the why behind consumer behavior through a specialized research framework. We turn human conversations into actionable strategy, specializing in studies that reveal the motivations, emotions, and experiences shaping real world decisions. From in-depth interviews (IDIs) and global focus groups to mobile ethnographies, our expert consultants help you explore new ideas, refine messaging, and engage hard to reach audiences. We translate human sentiment into a clear, data backed path forward for your brand.
Quantitative Research Services
As a tech-powered quantitative research agency, we move beyond simple data collection to architect custom studies that answer your most critical business questions. We deliver the statistical scale required for confident decision-making, from brand tracking and segmentation to global concept tests across 60+ countries. Backed by more than 35 years of experience and proprietary technology, our team manages the entire research lifecycle with precision, speed, and uncompromising data quality. We specialize in accessing hard to reach audiences and delivering advanced analytics for global B2C and B2B brands.
Market Research Recruitment and Fieldwork Services
As a specialized market research qualitative recruitment agency, we provide the verified respondents and secure fieldwork management required for high stakes insights. With more than 30 years of experience, our in-house recruitment team utilizes a multistage human vetting process to eliminate fraudulent respondents and deliver articulate participants for focus groups, IDIs, and usability testing. We specialize in sourcing low incidence, hard to reach audiences across global markets, allowing your research team to focus on discovery while we ensure participant quality, engagement, and consistency from start to finish.
Insight Community & Online Panel Services
We build and manage proprietary insight communities and custom online panels that act as a true extension of your research team. Moving beyond traditional sample vendors, we design and manage Market Research Online Communities (MROCs) that bridge the gap between software and strategy. Whether you need a short term Pop Up Community for rapid feedback or a long term Custom Panel for ongoing quantitative data, our team handles the entire lifecycle including recruitment, moderation, and participant engagement. These proprietary assets, including our flagship community Panelpolls, ensure your brand has a dedicated, always on feedback loop to drive agile product and marketing decisions
UX Research and Usability Testing Services
As a full-service user experience research company, we help product teams drive human-centered decisions through clarity, validation, and risk reduction. We believe great digital experiences are built on evidence, not assumptions. Our expert consultants partner with you to uncover how real people think, behave, and interact with your digital ecosystem. From remote usability testing and longitudinal diary studies to specialized Generative AI UX and VR/AR usability testing, we help you identify friction points and validate new features so you can design with confidence.
Global Market Research Services and International Insights
We provide seamless global market research services across 60+ countries, helping brands navigate cultural, linguistic, and regulatory nuances in international markets. Our centralized project management with localized execution ensures consistent data quality and compliance wherever you field.
- Multi-country quantitative studies with localized sampling, translations, and region-specific questionnaire design.
- International qualitative research moderated by native-speaking experts.
- Cross-border UX testing to validate digital products against local UX preferences and accessibility expectations.
- Explore our global market research services
Advanced Research Methodologies and Proprietary Tools
Beyond our core service pillars, Touchstone Research utilizes a suite of advanced research methodologies and proprietary tools designed for high-stakes testing. We combine emerging technology with deep analytical expertise to provide clarity in complex decision-making environments. Whether you are validating frontier technology or protecting pre-release intellectual property, our specialized tools ensure precision and security throughout the research process.
- Generative AI UX Research: Evaluating user interactions with AI-driven interfaces to optimize conversational flows, prompt effectiveness, and human-machine trust.
- VR, AR, and Mixed Reality UX: Specialized usability testing for immersive environments to improve spatial navigation, user comfort, and presence.
- Dial Testing: Real-time, second-by-second evaluation of video content, messaging, and live communications to identify peak engagement moments.
- Secure Content Testing (SCT): A proprietary framework for the safe, watermarked testing of pre-release films, trailers, and confidential product concepts.
- Conversational AI Surveys: Leveraging natural language processing to deliver chat-based, qualitative-style feedback at a statistical quantitative scale.
- Mock Juries and Legal Research: Assessing verdict risk and refining trial strategies through specialized litigation research and juror sentiment analysis.
Strategic Research Solutions by Industry
Our market research services are tailored to the regulatory, behavioral, and cultural nuances of each sector. We bring deep domain expertise to high-growth industries, adapting our methodologies to the speed and precision required in each market.
- Youth & Family: COPPA-compliant research for Gen Alpha, Gen Z, and parents, powered by our proprietary Panelpolls youth and family community.
- Toys & Gaming: Play testing, unboxing evaluations, and game mechanic validation for global toy and video game brands.
- Media & Entertainment: Content testing, pilot testing, and streaming platform UX for leading media companies.
- Technology & EdTech: UX research and product validation for software, emerging tech, and digital learning platforms.
- Food & Beverage: Sensory testing, flavor profile exploration, and packaging evaluations to drive retail success.
- Sports, Wellness & Fitness: Insights on athlete behavior, fitness tech adoption, and the evolving health and wellness journey.
- Education: Research with students, teachers, and administrators across K–12 and higher education.
- CPG & Retail: Path-to-purchase, shopper behavior, and sensory brand experiences across brick-and-mortar and eCommerce.
Audiences & Communities We Serve
Touchstone Research works with a wide range of audiences, from general consumers to hard-to-reach and sensitive cohorts. Dedicated recruitment, proprietary panels, and specialized methods ensure every audience is engaged safely, ethically, and effectively.
- Youth & Families: Kids, tweens, teens (Gen Alpha and Gen Z), and parents reached through COPPA-compliant methods and our proprietary Panelpolls community.
- Gamers & Fandoms: Console, PC, and mobile gamers, esports fans, and entertainment superfans for toys, games, and media testing.
- Multicultural Consumers: Diverse audiences across race, ethnicity, and culture in the U.S. and 60+ international markets.
- General Consumers & Shoppers: Everyday buyers across CPG, retail, and digital commerce categories.
- Students & Educators: K–12 and higher-ed students, teachers, and administrators for education and EdTech research.
- B2B & Professionals: Verified professionals and decision-makers across technology, healthcare, media, and other key industries.