Youth & Family Market Research

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign. The team was thorough, and the projects & reports were delivered on time and in full. The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

Our marketing team was looking to speak with an atypical demographic market segment for the organization. Therefore, I needed the expertise of a research agency that specializes in youth research. We engaged them in series of focus groups among tween/teens. From project inception, they were extremely professional and accommodating given some of the special recruitment specs. The recruitment and quality of participants was excellent, and the moderator was an excellent facilitator in terms of probing and eliciting responses from such a young audience. She made them feel comfortable throughout the sessions. I plan to use them again for both qualitative and quantitative studies. I highly recommend Touchstone Research for projects among this demographic segment.

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!