UX Research Company Delivering Actionable Digital Experience Insights

User Interviews (In-Depth Interviews / IDIs)

Gain deeper insights into user needs, expectations, and motivations through one-on-one interviews.

Our user interviews (also called in-depth interviews (IDIs))uncover the “why” behind user behavior. Conducted remotely or in person, these sessions explore participants’ experiences, goals, and challenges. This qualitative method is ideal for understanding decision-making, validating assumptions, and refining designs.

UX Diary Studies & Ethnographic Research

Track user behavior and experiences over time in real-world contexts.

Diary studies and ethnographic research capture authentic user interactions with your product over days or weeks. Participants record their thoughts, actions, and challenges in their natural environment, revealing patterns and needs that short-term testing can miss—essential for long-term strategy and product refinement.

Prototype Testing (Mockups & Early Concepts)

Test early-stage designs with real users to ensure they meet expectations before launch.

Our prototype testing evaluates mockups, wireframes, and clickable prototypes to validate usability, appeal, and clarity before development. Feedback from real users reduces rework, speeds up timelines, and increases the likelihood of adoption

UX Quantitative Research (Online Surveys for User Experience)

Collect large-scale user feedback quickly and cost-effectively.

Our Quantitative UX surveys gather quantitative data on satisfaction, feature priorities, and user preferences. Deployed to targeted segments, they can follow usability testing or stand alone—offering scalable insights that complement qualitative findings.

A/B Testing and Split-Cell Research Designs

Compare design variations to identify which delivers the best user outcomes.

A/B testing and split-cell design experiments compare two or more variations of a page, feature, or design element to see which performs better. We measure engagement, conversions, and task success rates with statistically valid samples to guide data-driven design improvements.

Persona Development & Validation

Create and confirm data-backed user personas for more targeted design.

We create user personas from a blend of qualitative and quantitative research. Each persona is validated with real-world data to ensure it accurately reflects your audience. This foundation supports more focused design, content, and marketing decisions.

Journey Mapping & Task Flow Analysis

Visualize the complete user journey to identify friction points and opportunities.

Our journey mapping and task flow analysis chart each step of the user experience. By highlighting interactions, emotions, and obstacles, we identify where to simplify processes, reduce drop-offs, and enhance satisfaction.

Rolling Research UX Programs

Stay engaged with your users with our Rolling Research UX Programs.

These ongoing, regularly scheduled sessions address a wide range of questions efficiently and quickly, and can allow for quick-turn feedback during design sprints.

Our rolling UX research programs deliver continuous feedback through iterative testing and tracking. This agile approach ensures your product evolves with changing user expectations, technology, and market trends.

Research Communities (Pop-Up & Insight Communities)

Engage users in short- or long-term communities for rapid feedback.

Actionable Insights: Obtain clear, actionable insights on a specific objective that can be immediately implemented.

Flexible Duration: Run your community for a few days or several weeks, months, or years depending on the scope and goals of your research.

Targeted Recruitment: Engage with precisely targeted participants recruited to meet your specific demographic/behavioral needs.

Scalable Solutions: Easily scale the community size or length as research requirements and objectives shift.

Rapid Feedback: Get quick responses and reactions to your questions, concepts, prototypes, etc.

Card Sorting & Tree Testing (Information Architecture Testing)

Refine site or app navigation through user-driven content organization.

Card sorting helps you understand how users group and label content, while tree testing evaluates how easily they find information. Together, these methods improve navigation and overall information architecture.