UX Research Services

UX Diary & Ethnography Studies

Immerse yourself in your users’ experiences with our Diary & Ethnography Studies.

Participants document their daily interactions with products through detailed diary activity logs, screen captures, and more, allowing for a more longitudinal glimpse into their interactions over the course of a project. UX Diary studies can be focused on organic behaviors, targeted activities and tasks, or a mix of both.

This asynchronous approach provides deep contextual insights into users’ habits, preferences, and unmet needs, revealing key factors influencing behavior, all from their natural environments.

Usability Testing

Enable your users to interact with your digital products, and observe their behaviors, experience, and real-time reactions.

Conducted asynchronously or in live sessions, usability testing allows you to monitor users as they interact with your digital product, often with a structured focus on specific tasks, and assessing how well these tasks are completed.

Usability testing delivers critical insights into user behavior and task efficiency, making it an optimal tool for fine-tuning design and functionality. By pinpointing where users encounter difficulties, this method helps you make informed decisions that enhance user satisfaction and improve product usability.

Prototype & Mockup Testing

Gather valuable, real-time feedback on your UX mockups, prototypes, and concepts.

Utilizing a variety of methods such as In-Depth Interviews (IDIs), Diary Studies, and more, we can explore user interactions with new concepts and gather feedback at various stages of development. This helps identify strengths, uncover weaknesses, and highlight areas for improvement, ensuring the final product meets user expectations and needs.

Testing prototypes prior to full-scale development and launch helps in refining digital experiences, validating ideas, and making informed design decisions.

Online Surveys

Tailored Online Surveys for In-Depth UX Insights.

Our online surveys for UX research are designed to provide nuanced insights into user experiences, behaviors, and preferences. By leveraging a diverse range of methodologies, we create surveys that are specifically tailored to meet your unique UX research objectives. Whether you’re assessing user satisfaction, testing new features, or gathering feedback on interface design, our flexible survey designs ensure you capture the most relevant and actionable data. Our expertise in crafting UX-focused surveys allows us to adapt to the complexities of user research, delivering insights that drive informed design decisions and enhance user experiences across various digital platforms.

A/B Testing and Split-Cell Research Designs

Systematically compare website or app alternatives to identify the winning design.

Whether you are looking for quantitative or qualitative insights, we can incorporate an A/B test or split-cell design to provide clear direction on which mockup best delivers on your KPIs.

Persona Development

Our Persona Development process is centered around crafting detailed user profiles that inform strategic decisions.

Through synthesizing qualitative research insights from diverse methodologies, such as in-depth interviews, diaries, and more, we uncover nuanced user behaviors, motivations, and needs. These insights are then used to create profiles of your core target users.

These personas serve as strategic tools, offering a clear understanding of your target audience’s preferences, habits, and behaviors. Personas are designed to reflect real-world user experiences, and ensure your digital products meet and exceed user expectations.

Journey Mapping

Gain visibility into your users’ interactions with our Journey Mapping services.

Our Customer Journey Mapping process is dedicated to visualizing the full user experience journey with your product or platform. By determining each touchpoint and interaction, we uncover critical insights into user behaviors, pain points, and moments of delight. Through qualitative research methodologies such as in-depth interviews, usability testing, and observational studies, we gather comprehensive data to create insightful journey maps that illuminate your users’ pathways and emotions at each stage.

Journey maps serve as strategic tools, offering a clear and holistic view of your customers’ experiences. They enable your team to identify opportunities for improvement, optimize key touchpoints, and ensure seamless interactions. By crafting and visualizing real-world user experiences, we help you to enhance customer satisfaction, as well as drive growth and engagement.

Rolling Research UX Programs

Stay engaged with your users with our Rolling Research UX Programs.

These ongoing, regularly scheduled sessions address a wide range of questions efficiently and quickly, and can allow for quick-turn feedback during design sprints.

Tailored to your needs, they provide continuous insights on usability or design issues and digital experiences, helping you stay in touch with your users, develop optimal solutions to meet their needs, and drive platform engagement.

Pop-Up Communities

Short-term communities designed to gather quick, focused feedback from your audience.

Actionable Insights: Obtain clear, actionable insights on a specific objective that can be immediately implemented.

Flexible Duration: Run your community for a few days or several weeks, depending on the scope and goals of your research.

Targeted Recruitment: Engage with precisely targeted participants recruited to meet your specific demographic/behavioral needs.

Scalable Solutions: Easily scale the community size or length as research requirements and objectives shift.

Rapid Feedback: Get quick responses and reactions to your questions, concepts, prototypes, etc.

Insight Communities

Foster deeper connections with your users through our Insight Communities.

This dedicated online platform allows for continuous engagement and feedback, providing real-time insights into consumer behaviors, experiences, and preferences.

By integrating qualitative and quantitative methods, we facilitate in-depth UX findings through quick polls, surveys, screen captures, videos, other media uploads, and more. This multi-dimensional approach delivers rich, actionable insights, enabling you to stay connected to your audience’s evolving needs and make informed strategic decisions.

Other Methodologies

We also support additional UX research methodologies, including:

• Custom Multi-Method/Hybrid Projects
• Parent/Child Pairs
• Friendship Pairs