UX Research Services That Drive Human-Centered Product Decisions

Touchstone Research is a full-service user experience research company helping teams design intuitive, usable digital products through expert UX research, usability testing, and user-centered insights. From early discovery to design validation, our UX research services help teams reduce risk, improve usability, and make confident product decisions.

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Full-Service UX Research Company Delivering Human-Centered Digital Experiences - Touchstone Research

Why UX Research Matters

Great digital experiences are built by understanding how real people think, behave, and make decisions. Assumptions, internal opinions, and analytics alone rarely reveal why users struggle, hesitate, or abandon a product. Without UX research, teams risk investing time and resources into designs that do not meet user needs.

Touchstone Research helps organizations understand how users actually experience products across platforms, devices, and key moments in the journey. Our UX research services provide clarity into user motivations, usability barriers, and unmet needs so teams can design with confidence and reduce risk before launch.

Our UX Research Services: From Discovery to Design Validation

Human-Centered Insights: Research grounded in real user behavior, not assumptions.
Early Risk Reduction: Identify usability issues before development and release.
Better Product Decisions: Translate user feedback into clear, actionable direction.
Support for Complex Experiences: Evaluate apps, platforms, emerging technologies, and multi-step journeys.
Confident Stakeholder Alignment: Use evidence to align product, design, and business teams

Our UX Research Methods

At Touchstone Research, our UX research methods are designed to evaluate how real users interact with digital products across devices, contexts, and stages of development. We combine qualitative depth with quantitative validation to uncover usability issues, understand user behavior, and guide confident design decisions.

Usability Testing
User Interviews
Diary Studies & Ethnography
Prototype Testing
Quantitative UX Surveys
A/B Testing and Split-Cell Designs
Persona Development & Validation
Journey Mapping & Task Flow Analysis
Rolling Research Programs
Insight Communities
Card Sorting & Tree Testing

Usability Testing

Evaluate how users interact with your product to identify friction points, validate design updates, and improve task success. Usability testing reveals where users struggle, what feels intuitive, and how workflows can be streamlined before or after launch.

User Interviews

Explore user needs, motivations, and expectations through one-on-one interviews conducted remotely or in person. User interviews provide rich context around behaviors, mental models, and unmet needs that inform experience design.

Diary Studies & Ethnographic Research

Capture real-world behavior over time to understand how products fit into users’ daily lives. Diary studies and ethnographic research uncover longitudinal patterns, habits, and pain points that are difficult to observe in single-session studies.

Prototype Testing

Test wireframes, clickable prototypes, or early designs to gather feedback before development is finalized. Prototype testing helps teams identify usability issues early, reducing rework and supporting more informed design decisions.

Quantitative UX Surveys

Collect large-scale feedback to measure usability, satisfaction, task efficiency, and feature priorities. Quantitative UX surveys provide statistical confidence to support design decisions and benchmark performance over time.

A/B Testing and Split-Cell Designs

Compare design variations to determine which layouts, features, or messages perform best. A/B testing supports optimization efforts by identifying what drives engagement, conversion, or ease of use.

Persona Development & Validation

Build and validate data-backed personas that reflect real user behaviors and needs. Personas help teams align around target users and guide experience design, feature prioritization, and messaging.

Journey Mapping & Task Flow Analysis

Visualize end-to-end user journeys to identify gaps, friction, and opportunities for improvement. Journey mapping clarifies how users move through experiences and where design enhancements can have the greatest impact.

Rolling Research Programs for Agile Teams

Support continuous learning through ongoing UX research programs. Rolling research enables teams to gather iterative feedback, track changes over time, and adapt experiences as products evolve.

Insight Communities

Engage long-term or pop-up research communities to gather ongoing qualitative feedback. Insight communities support rapid testing, concept exploration, and deeper understanding of user needs across multiple initiatives.

Card Sorting & Tree Testing

Optimize information architecture and navigation by understanding how users organize and find content. These methods help improve findability, labeling, and overall structure of digital experiences.

Full-Service UX Research Agency Capabilities and Strategic Consulting

As a full-service UX research agency, Touchstone Research supports both research execution and strategic decision-making. We partner with product, design, and business teams to plan studies, interpret findings, and apply insights in ways that directly inform product direction and user experience decisions.

Our team manages every phase of UX research, providing the structure, expertise, and guidance needed to move from insight to action with confidence.

End-to-End UX Research Support

Study design, planning, and discussion guide development
Participant recruitment, screening, and fieldwork management
In-person and remote moderation
Cross-market and multi-audience analysis
Qualitative and quantitative data processing
Insight synthesis, reporting, and visualization

Strategic UX Research Consulting

UX research strategy and program design
Stakeholder alignment and insight communication
Translation of findings into product and experience recommendations
Ongoing advisory support for iterative or rolling UX research programs

Full-Service UX Research Agency Capabilities

UX Research for Emerging Technologies

Touchstone Research supports UX research for emerging technologies where user expectations, trust, and interaction models are still forming. Our team helps brands evaluate early-stage experiences, reduce friction, and understand how people engage with new interfaces and environments.

We conduct specialized UX research across:

Generative AI UX Research: Evaluate trust, comprehension, usefulness, and interaction patterns for AI-driven tools and features.
VR and AR UX Research: Test immersive experiences, spatial interfaces, comfort, and usability within virtual and augmented environments.

These services are part of our broader UX research practice and help teams validate innovation while keeping real users at the center of design decisions.

Explore Specialized Services:

Generative AI UX Research Services

VR/AR UX Research Services

UX Research Case Studies

Gen Z UX Research for an AI Feature

Usability testing with Gen Z revealed how trust, expectations, and interaction patterns shaped adoption of a new AI feature. Findings helped the product team refine flows and messaging before launch.

Read the case study: Gen Z UX Research for an AI Feature

UX Research for Key Audiences

Touchstone Research conducts UX research across diverse audiences, from youth and families to professionals, educators, creators, and emerging technology users. Our experience engaging hard-to-reach and niche audiences ensures authentic feedback that helps brands design human-centered digital experiences across platforms and devices.

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

UX Research Across Industries

As a full-service UX research company, Touchstone Research partners with organizations across industries to evaluate usability, optimize digital experiences, and ensure products meet real user needs. Our industry experience allows us to tailor UX research methods to specific contexts, regulations, and audience expectations, while maintaining consistency and data quality across studies.

Industries Served by Our UX Research Company

Technology
Media & Entertainment
Youth & Family
Food, Beverage, & Restaurant
Consumer Packaged Goods

Toys & Gaming
Sports, Wellness, & Fitness
Education
Retail & Apparel
Healthcare

Whether you’re testing a complex enterprise platform, a consumer-facing app, or an emerging technology experience, our UX research helps teams make confident, user-informed decisions across industries.

UX Research Company FAQs

What does a UX research company do?

A UX research company helps organizations understand how people interact with digital products and services. Through usability testing, user interviews, surveys, and behavioral research, UX researchers identify pain points, uncover opportunities, and inform design and product decisions.

What UX research services do you offer?

Touchstone Research offers a full range of UX research services, including usability testing, user interviews, prototype testing, diary studies, quantitative UX surveys, A B testing, journey mapping, and rolling research programs.

What’s the difference between UX research and user research?

User research broadly studies human behaviors and needs, while UX research focuses specifically on how users interact with digital experiences. UX research evaluates usability, efficiency, accessibility, and satisfaction within products and platforms.

Do you offer both qualitative and quantitative UX research?

Yes. We conduct qualitative UX research such as usability testing and interviews, as well as quantitative UX research including surveys, metrics tracking, and statistical analysis. Many studies combine both approaches for deeper insight.

Can you conduct remote UX research?

Yes. We conduct remote UX research using secure platforms for usability testing, interviews, diary studies, and surveys. Remote research allows teams to gather real-world insights efficiently across locations.

Do you provide participant recruitment for UX research?

Yes. Our in-house recruitment team sources verified participants across demographics, behaviors, devices, and user types to ensure accurate targeting and high-quality UX research data.

Can you support ongoing or long-term UX research programs?

Absolutely. We design and manage rolling UX research programs that provide continuous feedback over time, helping teams iterate, validate improvements, and respond to changing user needs.

Do you conduct UX research for emerging technologies?

Yes. We conduct UX research for emerging technologies including generative AI, VR, AR, and conversational interfaces. These studies help teams understand trust, usability, and adoption of new digital experiences.

Trusted by Leading Global Brands and Organizations

What Clients Say About Our UX Research Company

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Research Department
Ed-Tech Company
We were in search of a vendor that would be adaptable enough to accommodate our diverse and evolving testing requirements, given that our product is highly content-driven and scaling rapidly. Touchstone has been very open to this type of partnership, offering a flexible model of full-service testing alongside ad hoc opportunities that allow us to maintain ownership over the aspects of user research that we prefer to manage ourselves. This allows us to more efficiently implement usability testing and recruitment for user research into our weekly and monthly practices while continuing to build our internal skillset. With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Sr. Digital Product Manager
Ed-Tech Company
The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

Vice President, Streaming Research & Insights
Media & Entertainment Company
We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

Director, Product Marketing & eComm
Food & Beverage Company