<strong>What types of UX research services do you offer?</strong>

Touchstone Research offers both <a href="https://touchstoneresearch.com/qualitative-research/">qualitative </a>and <a href="https://touchstoneresearch.com/quantitative-research/">quantitative UX research services</a>, including usability testing, user interviews, prototype evaluations, diary studies, A/B testing, and long-term rolling research programs.

<strong>Can you manage long-term UX research programs?</strong>

Yes. We design and manage <a href="https://touchstoneresearch.com/the-ultimate-guide-to-rolling-research-ux-programs-continuous-insights-for-exceptional-user-experiences/">ongoing rolling research programs</a> that help teams continuously evaluate user experiences and optimize digital products over time.

Full-Service UX Research Company Delivering Human-Centered Digital Experiences

Touchstone Research is a full-service UX research company and user experience research agency helping brands create smarter, more intuitive digital experiences.. As a trusted user experience research agency, we conduct usability testing, user interviews, and prototype evaluations that reveal how real people interact with products. Our in-house recruitment, expert moderation, and global research capabilities ensure every study delivers actionable findings that guide confident design and product decisions.

Start Your UX Research Project

Full-Service UX Research Company Delivering Human-Centered Digital Experiences - Touchstone Research

Our UX Research Services: From Discovery to Design Validation

At Touchstone Research, we deliver flexible, full-service UX research solutions tailored to your team’s goals, timelines, and audiences. Whether you’re testing a prototype, refining a digital product, or validating new designs, our research approach blends qualitative and quantitative methods to uncover insights that shape confident product decisions.

Choose from full-service engagements or modular support based on your internal capabilities, from study design and moderation to analysis and stakeholder alignment. Our UX research consultants partner closely with your team to translate findings into strategic recommendations that enhance usability, satisfaction, and conversion.

Our UX Research Services: From Discovery to Design Validation

Flexible Engagement Models: Select full-service UX research or modular support based on your team’s capabilities and priorities.
Expert Moderation and Analysis: Our consultants lead usability testing, user interviews, and prototype evaluations across diverse audiences and industries.
In-House UX Recruitment & Participant Sourcing: Our qualitative recruitment team sources verified participants across demographics, devices, and user segments to ensure authentic feedback from real users.
Global Research Capabilities: Our global UX research services span over 60 international markets, combining local expertise with centralized management.
Strategic UX Research Consulting: We collaborate with product, design, and strategy teams to interpret findings, align stakeholders, and guide design decisions.

Our UX Research Methods

At Touchstone Research, we combine qualitative depth with quantitative validation to understand how people truly experience your digital products. Our research methods uncover usability issues, identify opportunities, and guide confident design decisions at every stage of development. Our UX research firm offers both qualitative and quantitative methods to evaluate usability and guide product design.

Usability Testing
User Interviews
Diary Studies & Ethnography
Prototype Testing
Quantitative UX Surveys
A/B Testing and Split-Cell Designs
Persona Development & Validation
Journey Mapping & Task Flow Analysis
Rolling Research Programs
Insight Communities
Card Sorting & Tree Testing

Usability Testing

Evaluate how real users interact with your product to uncover usability issues, streamline workflows, and validate design updates.

User Interviews

Understand user needs, motivations, and expectations through one-on-one interviews conducted in person or remotely.

Diary Studies & Ethnographic Research

Capture real-world behavior over time to reveal patterns and long-term engagement.

Prototype Testing

Test wireframes and clickable prototypes early to reduce rework and improve usability before launch.

Quantitative UX Surveys

Collect large-scale data through UX surveys to measure satisfaction, task efficiency, and feature priorities.

A/B Testing and Split-Cell Designs

Compare design variations to identify which layout or feature performs best.

Persona Development & Validation

Build data-backed personas to guide product design and marketing decisions.

Journey Mapping & Task Flow Analysis

Visualize user paths and identify opportunities to simplify or enhance experiences.

Rolling Research Programs for Agile Teams

Our rolling research UX research programs deliver continuous feedback through iterative testing and tracking. This agile approach ensures your product evolves with changing user expectations, technology, and market trends.

Insight Communities

Engage long-term or pop-up research communities for consistent, qualitative feedback.

Build Your UX Insight Community

Card Sorting & Tree Testing

Optimize information architecture and navigation based on how users naturally find and categorize content.

UX Research for Emerging Technologies

Touchstone Research specializes in UX research for emerging technologies, helping brands evaluate and refine experiences built around innovation. Our team conducts specialized AI UX research and emerging technology usability studies across VR, AR, and generative AI platforms to understand how users interact with new interfaces, tools, and environments.

We combine behavioral observation, usability testing, and qualitative feedback to identify opportunities, remove friction, and ensure accessibility for all users. Whether you’re developing immersive virtual experiences or conversational AI tools, our emerging tech UX research delivers actionable insights that bridge innovation and usability.

Explore Specialized Services: Generative AI UX Research Services and VR/AR UX Research Services

Full-Service UX Research Agency Capabilities

As a full-service UX research agency, Touchstone Research provides complete, end-to-end support for every phase of your UX project. Our experienced team manages all aspects of research execution, from planning and recruitment to analysis and reporting, ensuring seamless delivery and actionable outcomes.

Ideation / Design Consulting
Research Participant Screening and
Recruitment
Project Setup and Management
Facility Booking and Coordination
Discussion Guide Development
Translation & Localization
Cross-Market Analysis

Moderation
Transcription
Data Processing & Banner Tabulation
Open-End Coding
Video Highlight Reel Development
Normative Databases
Reporting & Analysis
Incentive Distribution

Full-Service UX Research Agency Capabilities

Strategic UX Research Consulting

Beyond project execution, Touchstone Research provides strategic UX research consulting to help teams maximize the value of their insights. Our consultants collaborate closely with product, design, and strategy leaders to interpret findings, align stakeholders, and turn research into actionable guidance that drives better user experiences.

Whether you need support analyzing existing data, designing new studies, or establishing long-term research programs, our UX research experts act as an extension of your team. We help organizations connect research outcomes to product roadmaps, design decisions, and measurable business goals.

UX Research Company FAQs

What does a UX research company do?

A UX research company helps organizations understand how users interact with digital products. Through methods like usability testing, interviews, and surveys, UX researchers identify pain points, uncover opportunities, and guide design decisions that improve user satisfaction and business performance.

What types of UX research services do you offer?

Touchstone Research offers both qualitative and quantitative UX research services, including usability testing, user interviews, prototype evaluations, diary studies, A/B testing, and long-term rolling research programs.

What’s the difference between UX research and user research?

User research explores overall human behavior, while UX research focuses specifically on interactions within digital products. It evaluates usability, efficiency, and satisfaction, revealing how design decisions impact the user experience. Check out our UX Research vs. Usability Testing blog article learn how each approach contributes to better design outcomes.

Do you offer remote UX research?

Yes. We conduct remote usability testing, user interviews, diary studies, and UX surveys using secure online platforms. Remote UX research provides real-world behavioral insights while reducing time, cost, and logistics ideal for agile development environments.

Can you manage long-term UX research programs?

Yes. We design and manage ongoing rolling research programs that help teams continuously evaluate user experiences and optimize digital products over time.

Do you provide participant recruitment for UX research?

Yes. We recruit high-quality participants in-house through our proprietary panel to ensure accurate targeting and authentic feedback for every project. Check out our latest article UX Research Recruitment: 5 Proven Steps for Recruiting the Right Participants

UX Research for Key Audiences

Touchstone Research conducts UX studies across diverse audiences — from youth and families to professionals, educators, creators, and emerging technology users. Our UX research experts specialize in engaging hard-to-reach demographics, delivering authentic feedback that helps brands design human-centered digital experiences.

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

UX Research Across Industries

As a leading UX research company, Touchstone Research partners with organizations across technology, media, education, healthcare, retail, and consumer goods. We help brands evaluate usability, optimize digital experiences, and ensure their products meet real user needs across platforms and devices.

Industries Served by Our UX Research Company

Technology
Media & Entertainment
Youth & Family
Food, Beverage, & Restaurant
Consumer Packaged Goods

Toys & Gaming
Sports, Wellness, & Fitness
Education
Retail & Apparel
Healthcare

Looking for broader insights beyond digital experience research? Explore our Market Research Services to see how Touchstone combines UX, qualitative, and quantitative research to help brands uncover the “why” behind behavior and drive confident decisions.

Trusted by Leading Global Brands and Organizations

What Clients Say About Our UX Research Company

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Research Department
Ed-Tech Company
We were in search of a vendor that would be adaptable enough to accommodate our diverse and evolving testing requirements, given that our product is highly content-driven and scaling rapidly. Touchstone has been very open to this type of partnership, offering a flexible model of full-service testing alongside ad hoc opportunities that allow us to maintain ownership over the aspects of user research that we prefer to manage ourselves. This allows us to more efficiently implement usability testing and recruitment for user research into our weekly and monthly practices while continuing to build our internal skillset. With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Sr. Digital Product Manager
Ed-Tech Company
The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

Vice President, Streaming Research & Insights
Media & Entertainment Company
We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

Director, Product Marketing & eComm
Food & Beverage Company