Sports Market Research Services

Q: What methods are used in sports market research?

Touchstone Research uses <a href="https://touchstoneresearch.com/qualitative-research/">qualitative interviews</a>, focus groups, <a href="https://touchstoneresearch.com/quantitative-research/">large-scale surveys</a>, <a href="https://touchstoneresearch.com/ux-research/">usability testing</a> for sports apps and platforms, <a href="https://touchstoneresearch.com/insight-communities-online-panels/">online communities</a>, and tools like <a href="https://touchstoneresearch.com/dial-tester/">Dial Tester</a> and <a href="https://touchstoneresearch.com/secure-content-testing/">Secure Content Testing</a>.

Data-Driven Insights for Winning Strategies

Touchstone Research provides sports market research services that help leagues, teams, brands, and fitness companies understand fans, athletes, and consumers. From brand tracking to fan engagement and product testing, our research delivers the insights you need to stay competitive in the sports industry.

Sports Market Research That Connects with Fans and Athletes

The sports industry is evolving rapidly—from live events and streaming to fitness apps and gaming. Teams, leagues, and brands need more than raw numbers; they need deep insights into fan motivations, athlete experiences, and consumer behaviors. At Touchstone Research, we bring decades of expertise in sports market research to help you understand audiences and create strategies that resonate.

Fan-Centric Research: Explore engagement, loyalty, and viewing behaviors across platforms.
Athlete & Fitness Insights: Understand athletes, trainers, and wellness communities.
Emerging Sports & Esports Expertise: Research traditional and digital-first sports audiences.
Global Reach: Conduct studies across multiple countries and cultural contexts.
Trusted by Sports & Fitness Brands: Proven track record with leading teams, brands, and organizations.

Comprehensive Sports Market Research Services

As a leader in sports market research, Touchstone Research offers a full suite of services to help leagues, teams, brands, and fitness organizations capture the insights they need to succeed. From fan engagement studies to athlete UX testing, our methods are designed for the unique pace and culture of the sports industry.

Qualitative Research

Uncover In-Depth Insights into Sports and Wellness Audiences

Delve into the motivations, behaviors, and preferences of sports fans and wellness enthusiasts with tailored qualitative research. Touchstone’s expert sports market research approach provides actionable findings that empower informed decision-making and foster innovation. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer actions in these dynamic industries.

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Quantitative Research

Drive Strategic Decisions with Data-Backed Insights

Inform your decision-making with robust, large-scale quantitative research. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, delivers reliable data from sports fans and wellness consumers alike. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights you need to stay ahead of the curve in these competitive markets.

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Recruitment & Fieldwork

High-Quality Participants for Sports Media & Wellness Research

Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services utilize in-depth screening processes to engage eager and relevant respondents, providing valuable insights necessary for your sports media or wellness-focused research studies. Trust our expert team to deliver the right audience for your project’s success.

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UX Research

Optimize User Experiences for Sports Fans & Fitness Enthusiasts

Enhance satisfaction and usability for products and platforms in the sports media and wellness spaces through our comprehensive UX research services. We ensure your offerings meet user needs and expectations, leading to increased engagement, satisfaction, and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly products that resonate with your target audience.

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Communities & Panels

Continuous Insights from Custom Sports & Wellness Communities

Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a dedicated sports fan community or a wellness-focused panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward in both sports media and wellness industries.

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Dial Tester

Real-Time Feedback from Sports Fans & Wellness Enthusiasts

Capture moment-to-moment feedback from sports and wellness audiences on your media, content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions as users engage with your offerings. Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

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Secure Content Testing

Unmatched Protection for Sports Media & Wellness Content

Safeguard your sensitive sports media and wellness-focused content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new features or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

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Sports Market Research Audiences We Reach

Touchstone Research connects sports organizations with the fans, athletes, and communities who shape the future of the industry. Our recruitment expertise ensures you hear directly from the voices that matter most, across both traditional and emerging sports markets.

Sports Fans
Casual Viewers
Fantasy Sports Participants
Esports Fans
Youth & School Sports Participants
Live Sports Event Attendees

Sports Media Subscribers
Fitness & Wellness Enthusiasts
Sports Brand Loyalists
Sports Gamers
And many more!

Sports Market Research Audiences We Reach

Sports Market Research FAQs

Teams, leagues, and sports brands often ask how market research can help them better connect with fans and athletes. Below are answers to common questions about sports market research services and how Touchstone Research supports the industry.

What is market research in sports?

Market research in sports is the study of fan behavior, athlete experiences, and consumer trends within the sports industry. It helps organizations understand engagement patterns, evaluate sponsorship impact, test marketing campaigns, and improve products or services connected to sports.

What is sports market research?

Sports market research gathers insights from fans, athletes, and communities to inform decision-making. It helps teams, leagues, and brands understand motivations and engagement trends across sports and fitness markets.

Why is sports market research important?

Sports market research helps organizations measure fan engagement, improve sponsorship ROI, optimize campaigns, and build products or services that resonate with athletes and fans.

Who participates in sports market research studies?

Participants include fans, athletes, coaches, parents, esports players, fitness users, and multicultural sports audiences. Recruitment is tailored to ensure authentic voices represent each study.

What methods are used in sports market research?

Touchstone Research uses qualitative interviews, focus groups, large-scale surveys, usability testing for sports apps and platforms, online communities, and tools like Dial Tester and Secure Content Testing.

Can sports market research include esports and digital sports?

Yes. Our expertise spans both traditional sports and emerging digital markets, including esports, competitive gaming, and sports-related streaming communities.

Can sports market research be conducted globally?

Absolutely. We support sports market research in 60+ international markets, using in-market moderators and translators to ensure cultural accuracy and relevance.

Trusted by Global Sports and Entertainment Brands

Touchstone is Your Top Sports Market Research Company

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company