Qualitative Research

UX Research

Enhance user satisfaction and product usability through our comprehensive UX Research services.

Using methodologies like usability testing, journey mapping, and user interviews, we analyze how users interact with your products.

By identifying pain points and opportunities for improvement, we help you create intuitive and enjoyable user experiences that increase engagement, satisfaction, and loyalty.

Focus Groups

Gain valuable perspectives with our Focus Groups, available both in-person and online.

These sessions bring together diverse participants to discuss, collaborate, and provide feedback on your products or services.

Facilitated by experienced moderators, Focus Groups generate rich qualitative data, uncovering new insights, validating and generating ideas, and exploring your market from various angles.

Pop Up Communities

Get quick, actionable insights directly from your audience.

Whether you need to test new concepts, gauge consumer reactions, or gather feedback on marketing materials, these short-term online communities offer a versatile platform for in-depth qualitative research.

Insight Communities

Foster deeper connections with your target audience through our Insight Communities.

This dedicated online platform allows for continuous engagement and feedback, providing real-time insights into consumer behaviors and preferences.

By integrating qualitative and quantitative methods, we facilitate in-depth discussions, polls, surveys, media uploads, and more. This multi-dimensional approach delivers rich, actionable insights, enabling you to stay connected to your audience’s evolving needs and make informed strategic decisions.

Diary & Ethnography Studies

Understand your consumers’ lives with our Diary & Ethnography Studies.

Participants document their daily interactions with products or services through detailed diary entries, photos, videos, and more.

This immersive approach provides deep contextual insights into their habits, preferences, and unmet needs, revealing key factors influencing behavior.

Discussion Boards

Engage with your customers dynamically using our Discussion Boards.

These private forums facilitate organic conversations where participants share opinions and experiences.

Guided by skilled moderators, these boards uncover valuable insights, helping you understand customer sentiments and identify areas for improvement.

Rolling Research Programs

Stay ahead of market shifts with our Rolling Research Programs.

These ongoing, regularly scheduled sessions address a wide range of questions efficiently and quickly.

Tailored to your needs, they provide continuous insights on both usability and broader market issues, helping you stay responsive and adaptive with up-to-date, actionable insights.

Shop-Alongs

Understand and transform the way your customers shop.

Whether conducted in-person or virtually, get an unparalleled look into the minds of your consumers as they navigate store aisles or websites, make purchasing decisions, and react to product placements.

With shop-alongs, you’ll gain the knowledge you need to create a shopping experience that not only meets but exceeds your customer expectations.

Other Methodologies

We also support additional qualitative research methodologies, including:

• Hybrid Studies
• In-the-Moment Research
• In-Home Ethnographies
• Live Chats
• Taste Tests
• Parent/Child Pairs

• Friendship Groups
• Family Studies
• Concept Testing
• Product Testing
• Content Testing
• Trend Research
• And More!