Content Testing Market Research Tools: Secure Content Testing (SCT) by Touchstone

Touchstone’s SCT is a leading content testing market research tool that protects your pre-release assets across qualitative and quantitative content testing studies. From TV show pilots, ads and trailers to packaging and prototypes, SCT helps brands test securely and confidently.

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Content Testing Market Research Tools: Secure Content Testing (SCT) by Touchstone

Key Features of Our Content Testing Market Research Tool

Touchstone Research’s Secure Content Testing (SCT) tool is trusted by global brands to safeguard pre-release content during quantitative and qualitative market research projects. Our enterprise grade content research technology provides advanced protection, flexible integration, and seamless usability, SCT ensures your creative assets remain secure while gathering critical audience feedback.

Secure Content Testing Features for Reliable Content Testing Market Research

Dynamic and Forensic Watermarking: SCT applies personalized user-level watermarks and invisible forensic layers to deter leaks and ensure traceability in every content testing project.
Supports All Major Content Formats: Protect videos, PDFs, storyboards, packaging concepts, product images, and more—keeping all creative assets safe during content testing.
Trusted by Global Brands: Leading media companies, agencies, and consumer brands rely on SCT to safeguard their most valuable pre-release content.
Seamless Experience Across Devices: SCT works across all devices and screen sizes with customizable display options that protect content without disrupting participants.
Flexible for Any Research Design: From surveys and focus groups to insight communities and pre-session assignments, SCT integrates smoothly into your content testing workflow.
Integration with Dial Testing: Combine SCT with our Dial Testing tool, Dial Tester, for secure, real-time content testing feedback that drives confident decisions.

How Our Content Testing Tool Works in Qualitative and Quantitative Research

Secure Content Testing (SCT) safeguards your creative assets during content testing market research by embedding traceable watermarks into files, ensuring that any unauthorized use can be tracked back to the source. SCT integrates seamlessly with both qualitative studies and quantitative survey methodologies, giving you maximum protection without disrupting the research experience.

Ideal Use Cases for Content Testing Market Research

SCT is designed to protect every stage of your content testing market research. Whether you’re evaluating new creative concepts, packaging, digital ads, or high-profile media, SCT ensures your assets remain secure while delivering reliable feedback.

TV Shows & Pilots — Test pre-release media securely.
Movies, Promos & Trailers — Protect unreleased film and promotional content.
Digital Ads & Print Campaigns — Ensure marketing materials stay confidential during testing.
Storyboards & Animatics — Secure early creative concepts throughout the research process.
Product Images & Packaging — Keep new designs safe while gathering consumer feedback.
Loglines, App Mockups & Concepts — Safeguard digital platforms and innovation prototypes.

TV Shows

Movies

Web/Digital
Content

Promos &
Trailers

Digital Print Ads

Storyboards &
Animatics

Product Images

Packaging
Concepts

Loglines & Concepts

App Mockups

Secure Content Testing FAQs

Brands and agencies often have questions about how Secure Content Testing (SCT) works and why it’s essential for content testing market research. Below are answers to the most common questions we hear from clients about keeping creative assets safe while still gathering valuable insights.

Why Use Content Testing in Market Research?

Content testing helps brands evaluate audience reactions to creative assets—like ads, packaging, and media—before going to market. By measuring engagement, clarity, and appeal, brands can optimize messaging, avoid costly missteps, and ensure content resonates with target consumers. Secure content testing ensures that high-stakes assets remain protected during this critical feedback process.

What is Secure Content Testing (SCT)?

Secure Content Testing is Touchstone Research’s proprietary tool that protects creative assets during quantitative and qualitative content testing market research projects. It uses dynamic visual and forensic watermarking to prevent leaks and ensures full traceability if content is shared without authorization.

Why is Secure Content Testing important for content testing?

When brands test unreleased media, ads, or product concepts, leaks can be costly. SCT provides maximum protection, allowing organizations to conduct content testing with confidence, knowing their materials are safe and secure.

What types of content can be protected with SCT?

SCT supports nearly all formats, including TV pilots, movies, promos, storyboards, animatics, digital and print ads, packaging concepts, product images, and app mockups—making it ideal for a wide range of content testing projects.

Does Secure Content Testing disrupt the participant experience?

No. SCT is designed for universal compatibility across devices and screen sizes. Participants can engage in surveys, focus groups, or insight communities without interruptions, while content remains fully protected.

Is SCT compliant with data security and privacy standards

Yes. SCT is part of Touchstone Research’s broader commitment to market research data security while protecting assets during content testing.

Can SCT integrate with other market research tools?

Yes. SCT works seamlessly across qualitative and quantitative methods and can be paired with Touchstone’s Dial Testing Tool for secure, real-time content testing feedback.

What Our Clients Are Saying About SCT

Touchstone Research has executed more than a dozen SCT projects for me for very high-profile media clients. I was always confident that the content being shown was completely safe and their project management throughout all steps of the process was flawless!

President
Media & Entertainment Consulting Company