Market Research for Retail & Apparel

Insights That Elevate Your Brand

Uncover Trends, Drive Engagement, Boost Sales

Deep Consumer Insights: Gain a comprehensive understanding of shopper behaviors, preferences, and motivations to tailor your offerings effectively.
Trend Identification: Stay ahead of the curve by identifying emerging trends and consumer shifts in the retail and apparel industry.
Optimize Product Development: Use data-driven insights to refine product offerings and align them with market demands.
Enhanced Shopping Experience: Improve the in-store and online customer experience through targeted research, ensuring higher engagement and satisfaction.
Actionable Marketing Strategies: Develop targeted marketing campaigns that resonate with your audience and increase brand loyalty.
Competitive Analysis: Understand your market position relative to competitors and uncover opportunities to differentiate your brand.

Retail & Apparel Demographics We Reach

Fashion Enthusiasts
Value Shoppers
Luxury Shoppers
Tech-Savvy Shoppers
Sustainability-Conscious Consumers
Gen Z & Millennials
Professional & Business Attire Seekers

Athleisure & Fitness Enthusiasts
Parents & Family Shoppers
Multicultural Audiences
Occasional Shoppers
Digital Influencers & Creators
Loyal Brand Followers

Market Research Services for Retail & Apparel

Qualitative Research

Unlock Deep Insights into Shopper Motivations

Delve into the motivations, behaviors, and preferences of your customers with in-depth qualitative research. Touchstone’s expert-driven approach helps you understand the “why” behind consumer actions, enabling you to create more compelling retail experiences. Whether through focus groups, in-depth interviews, or shopper journey mapping, we provide actionable insights that drive innovation and brand loyalty.

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Quantitative Research

Drive Strategic Retail Decisions with Data-Backed Insights

Make confident, data-driven decisions with robust quantitative research tailored for the retail and apparel industry. Our customized approach, rigorous quality control, and precise sampling ensure reliable data that helps you understand consumer behaviors at scale. From surveys to advanced statistical modeling, our solutions provide the insights needed to stay ahead of market trends and drive sales.

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Recruitment & Fieldwork

High-Quality Participants for Meaningful Retail Research

Ensure your retail research is grounded in high-quality participants. Our recruitment and fieldwork services engage eager and relevant respondents, providing the valuable insights necessary for your market studies. Trust our expert team to deliver the right audience for the success of your product launches, store openings, or marketing campaigns.

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UX Research

Enhance the Shopping Experience Across Channels

Optimize both in-store and online shopping experiences with comprehensive UX research. We ensure your retail touchpoints meet consumer expectations, leading to increased engagement and loyalty. From usability testing of e-commerce platforms to in-store experience evaluations, our UX research helps you create intuitive, user-friendly environments that resonate with shoppers.

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Communities & Panels

Continuous Insights from Custom Retail Communities

Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a community of dedicated brand enthusiasts or a large-scale panel representing diverse consumer segments, Touchstone creates tailored solutions for your ongoing research needs. Our communities and panels offer unparalleled flexibility, gathering insights that drive your retail strategy forward.

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Dial Tester

Real-Time Feedback on Retail Content and Campaigns

Capture moment-to-moment feedback on your retail content and campaigns with our proprietary Dial Tester tool. Elevate your marketing materials by gathering continuous reactions from shoppers. Whether testing promotional videos, ad campaigns, or in-store messaging, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.

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Secure Content Testing

Unmatched Protection for Confidential Retail Content

Safeguard your sensitive retail content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including product concepts and marketing strategies, are protected and traceable. Whether testing new features or confidential materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

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Global Reach to a Wide Range of Audiences

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

Trusted by Top Global Brands

What Our Clients Are Saying About Us

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company