Technology Market Research Company

As a leading technology market research company, Touchstone Research helps tech brands make smarter decisions with insights that drive innovation. From UX testing to global consumer studies, our tailored research services ensure you stay ahead of trends, user needs, and market opportunities.

Market Research Services for Technology Companies

Technology Market Research Expertise: As a trusted technology market research company, we deliver tailored insights to help tech brands evaluate opportunities, refine strategies, and accelerate innovation.
Agile & Flexible Approaches: Research programs designed for fast-moving product lifecycles.
Next-Gen Methodologies: Conversational AI, VR/AR testing, Content Testing and advanced UX solutions.
Data Integrity & Compliance: SOC 2 Type II, GDPR, and CPRA certified.
Trusted by Global Tech Leaders: The largest tech companies in the world rely on TSR for insights.

Technology Market Research Services We Provide

Touchstone Research delivers a full range of technology market research services to help brands validate ideas, optimize user experiences, and accelerate growth. Whether you’re building next-gen products or refining marketing strategies, our agile and data-driven methods support tech companies at every stage of innovation.

Qualitative Research

Unlock Strategic Insights with Qualitative Research

Delve into the motivations, behaviors, and preferences of your tech-savvy audience with in-depth qualitative research. Our expert approach delivers actionable insights, helping you stay ahead in a fast-paced industry. From focus groups to in-depth interviews and ethnographic studies, we provide a deep understanding of the “why” behind user actions.

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Quantitative Research

Data-Driven Strategies for Technological Innovation

Make informed decisions with large-scale quantitative research tailored to technology companies. Our customized approach, rigorous quality control, and precise sampling ensure reliable data, helping you stay ahead of market trends. Whether it’s surveys or advanced statistical modeling, our solutions provide the insights needed to make confident, data-backed decisions.

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Qualitative Recruitment & Fieldwork

High-Quality Participants for Technology Research

Ensure your tech market research is built on the foundation of high-quality participants. Our qualitative recruitment and fieldwork services utilize in-depth screening to engage relevant respondents, providing the insights necessary for your market studies. Trust our team to deliver the right audience for your project’s success, whether for software, hardware, or emerging technologies.

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UX Research

Optimize User Experiences for Technological Products

Enhance product satisfaction and usability with our comprehensive UX research services for tech companies. We ensure your technology products meet user expectations, leading to increased engagement and loyalty. From usability testing to journey mapping, our UX research helps you create intuitive, user-friendly experiences that resonate with your audience.

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Insight Communities & Online Panels

Continuous Insights from Custom Tech Communities and Panels

Gain agile, always-on insights with our custom-built online communities and panels. Whether you need a focused insight community of early adopters or a broad general population panel, Touchstone creates tailored solutions for your ongoing research needs. Our communities and panels offer unparalleled flexibility, gathering insights that drive your technology strategy forward.

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Dial Testing

Real-Time Feedback on Tech Content and Experiences

Capture moment-to-moment feedback on your technology content and experiences with our proprietary Dial Tester tool. Elevate your product and content testing by capturing continuous user reactions. Whether testing software, digital products, or marketing materials, Dial Tester provides the insights you need to refine your offerings for maximum engagement and impact.

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Secure Content Testing

Unmatched Protection for Confidential Tech Content

When your technology content needs the highest level of security, our Secure Content Testing (SCT) technology has you covered. Designed to safeguard sensitive media, product concepts, and prototypes, SCT uses advanced user-level watermarking to ensure every piece of content is protected and traceable. With SCT, focus on gathering insights without worrying about content leaks or unauthorized access.

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Technology Audiences We Reach Through Market Research

As a technology market research company, Touchstone Research connects you with the audiences that shape today’s digital economy. From early adopters and gamers to enterprise professionals and everyday consumers, we deliver authentic insights from the people who matter most to your business.

Tech-Savvy Consumers
Millennials & Gen Z
Teens
Kids / Gen Alpha
Social Media Users
Early Adopters
Content Streamers
Gamers
Smart Home Users
Health & Wellness App Enthusiasts

Technology Audiences We Reach Through Market Research

Technology Market Research Company FAQs

Tech companies move fast, and so do the questions about how market research can keep up. Here are answers to some of the most common questions about working with a technology market research company.

What is technology market research?

Technology market research is the process of gathering insights about user behavior, product adoption, and market trends in the tech industry. It helps companies understand their audiences, refine product strategies, and stay ahead in a competitive and fast-changing landscape.

What does a technology market research company do?

A technology market research company helps brands understand user needs, adoption behaviors, and market opportunities. Touchstone Research provides qualitative, quantitative, and UX research to support decision-making across the tech sector.

Why is market research important for tech companies?

The technology industry evolves rapidly. Market research provides insights into consumer expectations, competitor positioning, and product usability—helping tech companies innovate with confidence.

What types of technology companies does Touchstone Research work with?

We partner with startups, SaaS providers, device manufacturers, digital platforms, gaming companies, and global tech enterprises to deliver actionable insights at every stage of growth.

What research methods are used for technology market research?

Methods include surveys, interviews, focus groups, usability testing, online communities, and proprietary tools like Dial Tester and Secure Content Testing for added precision and security.

How do you recruit participants for technology research?

Touchstone leverages in-house recruitment and global networks to reach early adopters, Gen Z, VR/AR users, developers, and other specialized tech audiences through multi-step vetting and quality checks.

Can technology market research be conducted globally?

Yes. Our research spans 60+ international markets, with in-market moderators and multilingual capabilities to ensure accurate, culturally relevant insights.

Trusted by Global Technology Leaders

Touchstone is Your Top Market Research Tech Company

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high quality high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Technology Company
With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-tech Company