Market Research Services for the Healthcare Industry

Insights That Elevate Your Brand

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Uncover Trends, Drive Engagement, Boost Sales

Patient-Centric Research: Uncover deep insights into patient needs, experiences, and behaviors, ensuring your healthcare solutions resonate with those who matter most.
Innovative Healthcare Solutions: Develop cutting-edge healthcare products and services based on the latest insights into market trends, patient needs, and technological advancements.
Develop Resonant Materials: Leverage insights to create engaging materials that connect with patients and caregivers.

Healthcare Demographics We Reach

Patients
Caregivers

Health and Wellness Consumers
Healthcare Professionals

Healthcare Market Research Services

Qualitative Research

Uncover the “Why” Behind Healthcare Decisions

Delve into the motivations, behaviors, and challenges of patients, providers, and other healthcare stakeholders with in-depth qualitative research. Touchstone’s expert approach provides actionable findings that drive innovation and improve patient outcomes.

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Quantitative Research

Drive Strategic Decisions with Healthcare Data

Make informed decisions with robust quantitative research tailored to healthcare audiences. Touchstone’s customized approach, combined with rigorous quality control, ensures reliable data that keeps you ahead in the healthcare industry.

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Recruitment & Fieldwork

High-Quality Participants for Meaningful Healthcare Research

Ensure your healthcare research is grounded in high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents, ensuring compliance with industry standards. Trust our expert team to deliver the right audience for the success of your healthcare projects.

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UX Research

Optimize User Experiences in Healthcare

Enhance patient and provider satisfaction with user-centered healthcare solutions. Our UX research services ensure your healthcare products meet the needs and expectations of users, leading to improved outcomes and loyalty.

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Communities & Panels

Continuous Insights from Healthcare Communities

Gain ongoing insights with custom-built online communities and panels designed specifically for healthcare audiences. Touchstone can create a tailored solution to meet your ongoing research needs, providing valuable feedback from patients, providers, and other key stakeholders.

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Dial Tester

Real-Time Feedback from Healthcare Audiences

Capture moment-to-moment feedback from healthcare audiences on your content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions, whether testing patient education materials or health service ads.

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Secure Content Testing

Unmatched Protection for Healthcare Content

Safeguard your sensitive healthcare content with our Secure Content Testing (SCT) technology. SCT ensures all content, including educational materials, product concepts, and prototypes, is protected and traceable, providing peace of mind throughout the research process.

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Global Reach to a Wide Range of Audiences

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

Trusted by Top Global Brands

What Our Clients Are Saying About Us

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company