Healthcare Market Research Agency

Q: What methods are used in healthcare market research?

Common methods include <a href="https://touchstoneresearch.com/quantitative-research/">quantitative surveys</a>, <a href="https://touchstoneresearch.com/qualitative-research/">qualitative interviews</a> and focus groups, <a href="https://touchstoneresearch.com/ux-research/">usability testing</a> for healthcare tools, journey mapping, and online <a href="https://touchstoneresearch.com/insight-communities-online-panels/">insight communities</a>. Advanced tools like Touchstone’s <a href="https://touchstoneresearch.com/dial-tester/"><strong>Dial Tester</strong> </a>and <strong><a href="https://touchstoneresearch.com/secure-content-testing/">Secure Content Testing (SCT)</a></strong> provide specialized support for healthcare studies.

Touchstone Research is a full-service healthcare market research agency helping healthcare, wellness, and health tech brands uncover precise, actionable insights. We work with patients, providers, caregivers, and payers to deliver strategic research solutions that drive smarter decisions and improve health outcomes.

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Why Leading Healthcare Brands Trust Touchstone Research

Full-Service Healthcare Market Research Agency: From design to reporting, we offer scalable, turnkey support for qualitative, quantitative, UX, and hybrid studies.
Expertise Across Audiences: Patients, caregivers, healthcare professionals (HCPs), payers, and health tech users—we reach them all with precision.
HIPAA-Aware, SOC 2 Type II Compliant: Data security and compliance are embedded into our workflows, ensuring safe, ethical research across all touchpoints.
Custom Healthcare Research Panels & Communities: Build long-term relationships with key audiences to support iterative testing and longitudinal studies.
Trusted Recruitment & Fieldwork: Our healthcare recruitment team uses multi-step verification and custom screeners to ensure authentic, high-quality participants.
Advanced Methodologies: From segmentation to TURF, MaxDiff to dial testing, we combine methodological rigor with healthcare expertise.

Healthcare Market Research Services

We help healthcare companies and consultancies design and execute research across a broad spectrum of needs. From early-stage product validation to post-launch performance tracking, our healthcare market research services are tailored to the specific needs of our partners. Our expertise spans:

Qualitative Healthcare Research

Understand patient journeys, HCP workflows, and emotional drivers across therapeutic areas with in-depth qualitative research.

Touchstone Research specializes in healthcare market research that explores the real experiences of patients, providers, and caregivers. Our moderators are trained in medical terminology and sensitive subject matter, ensuring thoughtful and compliant discussions. Whether your goal is to understand treatment pathways, emotional impact, or provider perspectives, we use interviews, focus groups, and diary studies to surface deep insights.

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Quantitative Healthcare Surveys

Capture the Metrics That Drive Smarter Healthcare Decisions

Our healthcare research surveys are designed to answer your most pressing questions—from market sizing and brand performance to message testing and product appeal. Using advanced methodologies like MaxDiff, TURF, segmentation, and regression, we help stakeholders make confident, data-informed decisions.

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Healthcare Qualitative Recruitment & Fieldwork

Reach the Right Healthcare Audiences with Precision

Our expert healthcare qualitative recruitment agency sources patients, caregivers, and HCPs across diverse demographics. Through multi-layered screening and HIPAA-compliant validation, we ensure every study includes high-quality respondents. We support local, national, and global research in healthcare—from general population to hard-to-reach groups.

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Healthcare Qualitative Recruitment & Fieldwork

Healthcare UX Research & Testing

Optimize User Experiences in Healthcare

As a full-service healthcare market research agency, we conduct usability testing and journey mapping for health apps, portals, and telehealth platforms. Our UX research ensures healthcare products are intuitive, accessible, and optimized for real-world use.

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Healthcare Insight Communities & Online Panels

Engage audiences for ongoing insights

As a top healthcare market research company, we build and manage custom online panels and insight communities to gather continuous feedback. Perfect for iterative testing, tracking studies, and co-creation with patients or providers, our platforms offer real-time access to insights across the healthcare journey.

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Healthcare Insight Communities & Online Panels

Dial Tester

Real-Time Feedback from Healthcare Audiences

Dial Tester is our proprietary moment-to-moment feedback tool designed to optimize healthcare media and messaging. Our dial testing tool is perfect for evaluating patient-facing videos, ads, animations, or educational content, this solution helps healthcare research agencies refine communications with actionable audience insights.

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Dial Testing for Healthcare Market Research

Secure Content Testing

Protect sensitive healthcare content

For HIPAA-sensitive or pre-launch content, our SCT platform ensures the highest level of security. With dynamic user-level watermarking and forensic tracking, healthcare firms can safely test confidential materials, including prototypes, training modules, and promotional media.

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Secure Content Testing for Healthcare Market Research

Healthcare Market Research Audiences We Support

With more than 30 years of recruiting and engaging healthcare audiences, Touchstone Research connects you with the right patients, providers, and decision-makers. Our multi-layered vetting process ensures data integrity and authentic feedback—whether you’re studying chronic conditions, evaluating provider workflows, or testing payer messaging.

Patients & Health Consumers
Caregivers & Family Decision-Makers
Healthcare Professionals (HCPs)
Payers & Insurance Professionals
Wellness Enthusiasts & Preventative Care Seekers

Health Tech Users
Diverse & Multicultural Populations
Aging Populations & Medicare Beneficiaries
Parents of Pediatric Patients
Healthcare Professionals in Training

Healthcare market research audiences at Touchstone Research

Healthcare Market Research FAQs

Have questions about healthcare market research? You’re not alone. We’ve compiled answers to the most common questions organizations ask when considering patient, provider, and healthcare industry studies. From compliance to methodology, these FAQs will help you understand how Touchstone Research delivers accurate, secure, and actionable healthcare insights.

What is healthcare market research?

Healthcare market research is the process of gathering insights from patients, healthcare providers, caregivers, and other stakeholders to inform product development, communications, and business strategy. It helps organizations understand real-world needs, behaviors, and decision-making in the healthcare industry.

Why do healthcare companies conduct market research?

To better understand audience needs, test messaging or UX, improve outcomes, comply with regulations, and reduce go-to-market risk.

Who typically participates in healthcare market research studies?

Participants include patients with specific conditions, caregivers, physicians, nurses, pharmacists, payers, and healthcare executives. Touchstone Research recruits each group through rigorous, multi-layered screening to ensure authentic, qualified respondents.

How is healthcare market research different from other industries?

Healthcare research requires additional sensitivity, regulatory awareness, and compliance with privacy standards like HIPAA, GDPR, and CPRA. Studies often involve complex conditions or medical topics, so trained moderators and carefully vetted participants are essential.

What methods are used in healthcare market research?

Common methods include quantitative surveys, qualitative interviews and focus groups, usability testing for healthcare tools, journey mapping, and online insight communities. Advanced tools like Touchstone’s Dial Tester and Secure Content Testing (SCT) provide specialized support for healthcare studies.

Is healthcare market research HIPAA compliant?

Yes. At Touchstone Research, all healthcare market research is conducted with HIPAA-aware practices. We also maintain SOC 2 Type II compliance and adhere to global privacy frameworks like GDPR and CPRA.

Can healthcare market research be conducted globally?

Yes. Touchstone Research has healthcare research coverage in more than 60 international markets, with in-market moderators to ensure cultural relevance and local compliance.

Trusted by Leading Healthcare and Life Science Brands

What Our Clients Are Saying About Us

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company