Healthcare Market Research Agency
Empowering Health Innovation with Expert Market Research & Insights
Trusted Healthcare Market Research Agency Delivering Human-Centered Insights
- Healthcare Market Research Agency Services
Touchstone Research is a leading healthcare market research agency supporting brands across the healthcare and wellness ecosystem. As one of the most trusted healthcare market research companies, we help our clients make smarter, more informed decisions through people-centered, technology-driven research solutions. Whether you’re developing a new health tech product, launching a wellness initiative, or refining patient experience strategies, Touchstone delivers custom solutions that drive real impact. - Uncover Human-Centered Insights for Better Health Outcomes: Touchstone understands the complexity and sensitivity required for market research in healthcare. We design every project with empathy and compliance in mind, engaging patients, caregivers, healthcare professionals, and decision-makers with tailored approaches that foster trust and deliver actionable insights.
- Healthcare-Focused Expertise: Deep experience across the health, wellness, and medical device sectors
- Full-Service & Flexible Healthcare Market Research Agency Support: From single projects to ongoing engagements
- Hard-to-Reach Audiences: Direct access to patients, caregivers, physicians, and more
- HIPAA-Compliant & Secure: Privacy and compliance are baked into every stage
- Advanced Healthcare Market Research Agency Technologies: Including secure content testing and our proprietary Dial Tester for media-based healthcare campaigns
Healthcare Demographics We Reach
- Patients & Health Consumers
- Caregivers & Family Decision-Makers
- Healthcare Professionals (HCPs)
- Payers & Insurance Professionals
- Wellness Enthusiasts & Preventative Care Seekers
- Health Tech Users
- Diverse & Multicultural Populations
- Aging Populations & Medicare Beneficiaries
- Parents of Pediatric Patients
- Healthcare Professionals in Training
Market Research Agency Services for the Healthcare & Wellness Industry
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Healthcare Market Research
Understand motivations, behaviors, and needs
As a leading healthcare market research company, we specialize in uncovering deep insights through qualitative methods. Our market research for healthcare includes in-depth interviews (IDIs), focus groups, diary studies, and ethnographic research. These techniques help healthcare brands understand patient experiences, provider perspectives, and emotional drivers of behavior—essential for human-centered healthcare strategy.
Quantitative Healthcare Market Research
Turn data into actionable decisions
Touchstone is one of the top market research healthcare companies delivering robust survey-based research and analytics. We support market research in healthcare for product development, brand tracking, message testing, and more. Our advanced methodologies—like MaxDiff, Conjoint, and TURF—help quantify insights from diverse patient, caregiver, and professional audiences.
Healthcare Qualitative Recruitment & Fieldwork
High-Quality Participants for Meaningful Healthcare Market Research
Our expert healthcare qualitative recruitment agency sources patients, caregivers, and HCPs across diverse demographics. Through multi-layered screening and HIPAA-compliant validation, we ensure every study includes high-quality respondents. We support local, national, and global market research in healthcare—from general population to hard-to-reach groups.
Healthcare UX Research & Testing
Optimize User Experiences in Healthcare
As a full-service healthcare market research agency, we conduct usability testing and journey mapping for health apps, portals, and telehealth platforms. Our UX research ensures healthcare products are intuitive, accessible, and optimized for real-world use.
Healthcare Insight Communities & Online Panels
Engage audiences for ongoing insights
As a top healthcare market research company, we build and manage custom online panels and insight communities to gather continuous feedback. Perfect for iterative testing, tracking studies, and co-creation with patients or providers, our platforms offer real-time access to insights across the healthcare journey.
Dial Tester
Real-Time Feedback from Healthcare Audiences
Dial Tester is our proprietary moment-to-moment feedback tool designed to optimize healthcare media and messaging. Our dial testing tool is perfect for evaluating patient-facing videos, ads, animations, or educational content, this solution helps healthcare market research agencies refine communications with actionable audience insights.
Secure Content Testing
Protect sensitive healthcare content
For HIPAA-sensitive or pre-launch content, our SCT platform ensures the highest level of security. With dynamic user-level watermarking and forensic tracking, market research healthcare firms can safely test confidential materials, including prototypes, training modules, and promotional media.
Global Reach to a Wide Range of Audiences
Gen Z
Trusted by Top Global Brands
What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
