Global Market Research Services

Touchstone Research is a leading global market research company providing full service international research solutions across more than 60 countries. We conduct quantitative, qualitative, UX, insight communities & online panels, and hybrid research studies worldwide, supported by our in house recruitment & fieldwork teams and expert project management. As one of the top global market research agencies, we combine advanced methodologies with in market expertise to deliver culturally relevant, high quality insights. Whether you are launching new products, evaluating brand health, or exploring new markets, our global research solutions give you the clarity and confidence to grow with impact worldwide.

Why Brands Trust Our Global Market Research Agency

Expanding research across international markets can be challenging. Touchstone Research makes it simple with a proven framework built for global success. As a trusted global market research agency, we combine local expertise, multilingual capabilities, and regulatory insight to ensure every study is accurate, compliant, and culturally relevant—no matter where your audiences are.

60+ International Markets Covered: Conduct global market research across North America, EMEA, APAC, and LATAM with in-market expertise and cultural fluency.
In-Market Moderators: Experienced moderators in key markets ensure authentic engagement, accurate interpretation, and cultural nuance in every study.
In-House Global Recruitment for Qualitative Research: Our dedicated recruitment team manages international qualitative recruitment, sourcing verified participants across markets and demographics for reliable, high quality insights.
Global Sample and Fieldwork for Quantitative Studies: Advanced sampling and fieldwork management ensure representative data and precise execution for surveys and quantitative research in every region.
Regulatory Compliance: Fully compliant with GDPR, CPRA, and regional data protection standards, ensuring global research data integrity and security.
Consistent Quality Control: Multi-layered verification and global data auditing deliver reliable, comparable insights across all markets.

Full-Service Global Market Research Solutions

As a full service global market research company, Touchstone Research provides comprehensive international marketing research services that span every methodology. We offer full and flexible qualitative, quantitative, UX, community, recruitment, and hybrid research solutions to help brands understand audiences, test ideas, and make confident decisions worldwide. Every study is built for cultural relevance, technical precision, and local compliance. Our Global Market Research Services Include:

Qualitative Research

Uncover motivations, perceptions, and behaviors through global focus groups, in-depth interviews, and ethnographic research. Read our guide on the 6 Best Practices for Multi-Market Qualitative Research.

Learn More About Our Qualitative Research Services

Global Qualitative Services

Ideation / Design Consulting
Participant Screening and Recruitment across diverse markets
Project Setup and Management tailored for international audiences
Facility Booking and Coordination worldwide
Discussion Guide Development for cross-cultural relevance
In-market Moderation by local experts
Transcription and Translation services for multiple languages
Cross-market Analysis to compare insights across regions
Video Highlight Reel Development
Incentive Distribution adapted to local norms

Quantitative Research

Generate reliable, data driven insights with international surveys, tracking studies, and advanced analytics.

Qualitative & Quantitative Market Research Participant Recruitment & Fieldwork

Access verified global participants through our in house recruitment and fieldwork management teams for both qualitative and quantitative research.

Learn More About Our Qualitative Recruitment Services

Learn More About Our Online Sampling Services

Global Market Research Recruitment & Fieldwork

Global UX Research

Evaluate usability and experience across markets to improve product and interface design globally.

Learn More About UX Research Services

International Insight Communities & Online Panels

Build ongoing relationships with audiences through custom online insight communities and panels.

Learn More About Our Communities & Panels Services

Global Insight Communities & Online Panels

Dial Testing

Capture moment to moment audience feedback worldwide using our proprietary Dial Tester platform.

Learn More About Dial Testing

Secure Content Testing

Protect and test confidential creative assets, prototypes, and pre release content across international markets with user level watermarking.

Learn More About Our Secure Content Testing Services

Augmented Sampling

Fill data gaps and enhance representativeness using AI powered sampling for low incidence and hard to reach audiences.

Learn More About Our Augmented Sampling Services

Augmented Sampling for international online surveys

Conversational AI Surveys

Conduct dynamic chat based surveys in multiple languages to collect deeper qualitative and quantitative feedback at scale.

Learn More About Our Conversational AI Survey Services

Conversational AI surveys for international market research

Global Market Research Services FAQs

Expanding into international markets comes with unique challenges. Below are answers to common questions about global market research services and how Touchstone Research supports clients worldwide.

What are global market research services?

Global market research services include qualitative, quantitative, UX, and hybrid studies conducted across multiple international markets. These services help brands understand regional behaviors, preferences, and cultural nuances so they can make data driven decisions that scale globally.

Why are global market research services important?

Global research allows brands to localize messaging, test product market fit, and reduce risk when entering new markets. A global market research agency like Touchstone Research ensures that every study delivers accurate, culturally relevant, and actionable insights.

What challenges do global market research companies help solve?

Touchstone helps brands overcome challenges like language barriers, compliance regulations, and recruiting niche audiences in unfamiliar markets. Our team manages every phase in house, ensuring consistency, speed, and quality across regions.

How does Touchstone ensure cultural relevance and accuracy?

We combine in market moderators with local expertise and multilingual support to ensure studies reflect regional perspectives. Every project is managed centrally and validated for cultural and linguistic accuracy before fieldwork begins.

How do you maintain data quality across international research?

Our research follows rigorous, multi layered quality controls including fraud detection, manual verification, and Sentry certified auditing. We comply with GDPR, CPRA, and other privacy standards to protect respondents and ensure data integrity.

Can global market research services include both qualitative and quantitative methods?

Yes. Touchstone offers fully integrated global qualitative and quantitative research services, including focus groups, in depth interviews, surveys, and analytics. We also conduct hybrid studies that combine both methods for a complete understanding of consumer behavior.

Do you conduct UX research internationally?

Yes. Our global UX research services evaluate usability and digital experience across countries and cultures, ensuring products meet the needs of local audiences while maintaining brand consistency worldwide.

What industries benefit from global market research services?

Global research is essential for industries such as technology, media and entertainment, education, healthcare, CPG, retail, and youth and family. These sectors often rely on international insights to guide product development, marketing, and expansion strategies.

Can Touchstone recruit participants for global research?

Absolutely. Our in house global recruitment team sources verified participants across markets, ensuring that every study reaches the right consumers, professionals, or niche audiences.

How do I start a global market research project with Touchstone?

Contact our global research team to discuss your goals. We will recommend the right methodologies, design your study, and deliver a custom proposal tailored to your timeline, markets, and objectives.

Global Market Research Audiences We Reach

As a full service global market research company, Touchstone Research connects brands with audiences around the world through precise, culturally informed recruitment and engagement. Our in house team recruits verified participants across international markets, ensuring authentic insights that reflect regional perspectives, behaviors, and motivations.

Consumers and Shoppers: Gain insight into purchase behavior, attitudes, and brand perceptions across categories and regions.
Business Professionals and Industry Experts: Understand decision making, product usage, and professional challenges in key sectors.
Educators and Students: Gather perspectives from K-12 and higher education communities for research in the learning and technology space.
Youth and Families: Reach kids, teens, parents, and Gen Z safely and compliantly across markets through our COPPA certified methodologies.
Multicultural and Emerging Market Audiences: Capture diverse perspectives across language, culture, and geography to ensure inclusive, representative insights.
Creators and Media Audiences: Engage global media consumers, content creators, and fans to evaluate entertainment, social, and advertising experiences.

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

Global Market Research Across Industries

Touchstone Research partners with organizations across industries to deliver actionable global market research insights that drive innovation and growth. Our international market research services are designed to adapt to each sector’s unique challenges, helping brands understand audiences, test new ideas, and expand into global markets with confidence.

Technology
Media & Entertainment
Youth & Family
Education
Consumer Packaged Goods
Toys & Gaming

Sports, Wellness, & Fitness
Food, Beverage, & Restaurant
Retail & Apparel
Healthcare

Trusted by Leading Global Brands and Organizations

Trusted by leading global brands and organizations for over 30 years, Touchstone Research combines advanced technology, deep expertise, and flexible solutions. Discover why leading brands choose Touchstone Research.

Touchstone is Your Top Global Market Research Firm

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company