Market Research for the Food, Beverage, and Restaurant Industry
Savor the Insights that Drive Your Success
Serving Up Insights That Grow Your Business
- Deep Understanding of Consumer Tastes: Gain comprehensive insights into consumer preferences, trends, and behaviors that shape the food, beverage, and restaurant landscape.
- Tailored Research for Culinary Brands: Customize research methodologies to align with the unique challenges and opportunities within the food and beverage sectors.
- Menu & Product Development: Utilize real-time consumer feedback to refine your menu offerings and innovate with new product launches.
- Optimize Branding & Marketing: Test and optimize marketing campaigns, packaging, and promotional strategies to ensure they resonate with your target audience.
- Restaurant Experience Enhancement: Gather insights into dining experiences, from ambiance to service quality, to improved customer satisfaction and loyalty.
Food, Beverage & Restaurant Industry Demographics We Reach
- Food Enthusiasts & Gourmets
- Health-Conscious Consumers
- Restaurant-Goers
- Frequent Diners
- Millennials & Gen Z
- Beverage Connoisseurs
- Craft Beer Enthusiasts
- Wine Aficionados
- Spirits & Cocktail Lovers
- Nightlife & Bar Patrons
- Plant-Based & Sustainable Diet Followers
- Quick Service Restaurant (QSR) Patrons
- Fast-Food & Quick-Service Enthusiasts
- Family-Focused Consumers
- Fine Dining Aficionados
- Ethnic Cuisine Lovers
- Seasonal & Trend-Driven Diners
- And many more!
Market Research Services for Food, Beverage, & Restaurant Industry
Qualitative Research
Quantitative Research
Recruitment & Fieldwork
UX Research
Communities & Panels
Dial Tester
Secure Content Testing
Qualitative Research
Delve Deep into Consumer Palates
Uncover the motivations, preferences, and behaviors of your audience with in-depth qualitative research. Touchstone’s expert-driven approach provides actionable findings that empower informed decision-making and foster innovation in the food, beverage, and restaurant industry. Whether through focus groups, in-depth interviews, or ethnographic studies, we help you understand the “why” behind consumer choices.
Quantitative Research
Drive Strategic Decisions with Data-Backed Insights
Make confident decisions with robust quantitative research tailored to the food, beverage, and restaurant sectors. Touchstone’s customized approach, combined with rigorous quality control and precise sampling standards, ensures reliable data from your target audience. From surveys to advanced statistical modeling, our quantitative research solutions provide the insights needed to stay ahead in competitive markets.
Recruitment & Fieldwork
High-Quality Participants for Culinary Research
Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents who match your demographic and psychographic profiles. Trust our expert team to deliver the right audience for the success of your food, beverage, or restaurant-focused projects.
UX Research
Enhance Dining & Product Experiences
Improve customer satisfaction and product usability through our comprehensive UX research services. We ensure your products and restaurant experiences meet consumer needs and expectations, leading to increased engagement, satisfaction, and loyalty. From usability testing to experience mapping, our UX research helps you create intuitive, user-friendly products and dining experiences that resonate with your audience.
Communities & Panels
Continuous Insights from Food & Beverage Enthusiasts
Gain ongoing insights with custom-built online communities and panels designed specifically for food and beverage enthusiasts. Whether you need a lightweight community of food lovers or a large-scale general population panel, Touchstone can create a tailored solution to meet your ongoing research needs. Our communities and panels offer unparalleled flexibility, making it easy to gather insights that drive your strategy forward.
Dial Tester
Real-Time Feedback on Culinary Content
Capture moment-to-moment feedback from your audience on food and beverage-related media content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions as consumers engage with your content. Whether testing food commercials or restaurant ads, Dial Tester provides the insights needed to refine your content for maximum engagement and impact.
Secure Content Testing
Unmatched Protection for Confidential Culinary Content
Safeguard your sensitive food, beverage, and restaurant-related content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including media, product concepts, and prototypes, is protected and traceable. Whether testing new recipes, packaging designs, or confidential marketing materials, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.
Global Reach to a Wide Range of Audiences
Gen Z
Trusted by Top Global Brands
What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
