Education Market Research

Touchstone Research is a leading partner in education market research, helping institutions, EdTech innovators, and content providers make smarter decisions. From K–12 education market research to higher education market research, we deliver actionable insights that shape programs, improve outcomes, and strengthen brand positioning.

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Why Education Market Research Matters

The education sector is evolving rapidly. From digital learning platforms to shifting enrollment trends, schools and EdTech companies face increasing pressure to innovate while remaining accessible and effective. Without solid insights, even the best programs risk falling short of student and institutional needs. Touchstone Research helps education providers, EdTech companies, and higher education institutions gather the data needed to adapt, grow, and lead.

Our education market research services span K–12, higher education, and EdTech, helping institutions and providers adapt to student and educator needs

Proven Expertise: Decades of experience as an education & EdTech market research firm.
Custom Approaches: Solutions designed for schools, universities, and EdTech providers.
Inclusive Audiences: Research that reaches students, parents, educators, and administrators.
Global Reach: Insights from U.S. and international markets.
Trusted by Institutions: Higher ed and K–12 organizations rely on our expertise.

Education Market Research Services We Provide

As one of the leading education market research companies, Touchstone Research provides end-to-end solutions tailored to the education sector. Whether you’re a K–12 curriculum developer, EdTech innovator, or higher education institution, our services deliver clarity and confidence.

Qualitative Research

Uncover Deep Insights into Educational Experiences

In-depth interviews, focus groups, diary studies, and online discussion boards with educators, students, and parents.

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Quantitative Research

Data-Driven Decisions for Educational Impact

Large-scale surveys, A/B testing, and longitudinal tracking to uncover trends and measure effectiveness.

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Recruitment & Fieldwork

High-Quality Participants for Educational Research

Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents from the education sector, including students, educators, and parents, providing the valuable insights necessary for your educational research studies.

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UX Research for EdTech

Design User-Centric Educational Tools

Hands-on usability testing and journey mapping with students and educators to optimize platforms for real-world use.

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Communities & Panels

Continuous Educational Insights from Custom Panels and Communities

Gain ongoing insights with custom-built market research online communities and panels designed specifically for the education sector. Whether you need a community of educators, a student panel, or a general educational audience, Touchstone can create a tailored solution to meet your ongoing research needs.

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Dial Tester

Real-Time Feedback on Educational Content

Capture moment-to-moment feedback from students, educators, and parents on your educational content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions to instructional materials, digital lessons, and educational media, ensuring they resonate effectively with your audience.

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Secure Content Testing

Unmatched Protection for Educational Content

Safeguard your sensitive educational content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including digital lessons, instructional materials, and educational prototypes, are protected and traceable. Whether testing new features or confidential educational resources, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

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Global Reach to a Wide Range of Audiences

Touchstone Research connects with the diverse groups shaping the future of education. From K–12 students to higher education stakeholders, we provide inclusive insights across demographics and regions.

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

Education Market Research FAQs

Here are answers to the most common questions about education and EdTech market research.

What is education market research?

Education market research is the process of studying students, parents, educators, and institutions to improve programs, tools, and strategies.

What is EdTech market research?

EdTech market research validates product concepts, tests UX/UI, and measures the effectiveness of new tools on learning outcomes.

Why is EdTech market research important?

EdTech market research validates new learning technologies, tests usability, and measures impact—ensuring products support better outcomes.

What audiences can be reached with education research?

Touchstone connects with students, parents, educators, administrators, alumni, faculty, and global participants.

How does higher education market research help institutions?

Higher education market research provides insights into prospective and current students, alumni, and faculty. It helps refine academic programs, strengthen enrollment strategies, assess brand health, and improve competitive positioning.

What is K–12 education market research?

K–12 education research explores perspectives from students, parents, teachers, and administrators to shape curriculum, digital platforms, and classroom tools.

Do education market research firms provide global insights?

Yes. Touchstone conducts education market research across 60+ international markets, offering multilingual and cross-cultural perspectives.

How do education market research companies ensure data quality?

We apply multi-layered quality controls, hold SOC 2 Type II and GDPR compliance, and use advanced fraud-detection tools to ensure reliable results.

Trusted by Top Global Brands

Touchstone is your go-to EdTech market research partner

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
We were in search of a vendor that would be adaptable enough to accommodate our diverse and evolving testing requirements, given that our product is highly content-driven and scaling rapidly. Touchstone has been very open to this type of partnership, offering a flexible model of full-service testing alongside ad hoc opportunities that allow us to maintain ownership over the aspects of user research that we prefer to manage ourselves. This allows us to more efficiently implement usability testing and recruitment for user research into our weekly and monthly practices while continuing to build our internal skillset. With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Sr. Digital Product Manager
Ed-Tech Company