Education & Edtech Market Research Firm:

Driving Innovation in Education Through Strategic Market Research

Uncover Strategic Insights for Education and Higher Ed Institutions with Innovative Market Research Services

Education & Edtech Market Research Firm - Touchstone Research Services

Proven Expertise in Educational Research: As a leading Education & EdTech market research firm, Touchstone Research partners with educational institutions, edtech companies, and academic content providers to deliver customized market research solutions that empower smarter decisions and better outcomes. Whether you’re a K-12 curriculum developer, a higher education institution, or an education technology innovator, our team helps you stay ahead in a rapidly evolving educational landscape.
Comprehensive Education Market Research Services: We offer end-to-end research services tailored to the specific needs of the education sector:
K-12 and EdTech Insights: Explore student, parent, teacher, and administrator perspectives to shape curriculum, digital platforms, and learning technologies.
Higher Education Market Research: Gain deep insights into prospective students, current enrollees, alumni, and faculty to refine program offerings, improve enrollment strategies, and enhance institutional reputation.
Market Research for Higher Ed Institutions: Measure brand health, test messaging effectiveness, and understand competitive positioning in a saturated higher education marketplace.
EdTech Product Research: Validate product concepts, test UX/UI designs, and evaluate the impact of new tools on learning outcomes through agile, iterative research methodologies.

Global Reach to a Wide Range of Audiences

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

Custom Market Research Methodologies for the Education Sector

Qualitative Research

Uncover Deep Insights into Educational Experiences

In-depth interviews, focus groups, diary studies, and online discussion boards with educators, students, and parents.

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Quantitative Research

Data-Driven Decisions for Educational Impact

Large-scale surveys, A/B testing, and longitudinal tracking to uncover trends and measure effectiveness.

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Recruitment & Fieldwork

High-Quality Participants for Educational Research

Ensure your research is built on the foundation of high-quality participants. Our recruitment and fieldwork services are designed to engage eager and relevant respondents from the education sector, including students, educators, and parents, providing the valuable insights necessary for your educational research studies.

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UX Research for EdTech

Design User-Centric Educational Tools

Hands-on usability testing and journey mapping with students and educators to optimize platforms for real-world use.

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Communities & Panels

Continuous Educational Insights from Custom Panels and Communities

Gain ongoing insights with custom-built market research online communities and panels designed specifically for the education sector. Whether you need a community of educators, a student panel, or a general educational audience, Touchstone can create a tailored solution to meet your ongoing research needs.

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Dial Tester

Real-Time Feedback on Educational Content

Capture moment-to-moment feedback from students, educators, and parents on your educational content with our proprietary Dial Tester tool. Elevate your content testing by gathering continuous reactions to instructional materials, digital lessons, and educational media, ensuring they resonate effectively with your audience.

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Secure Content Testing

Unmatched Protection for Educational Content

Safeguard your sensitive educational content with our Secure Content Testing (SCT) technology. SCT employs advanced user-level watermarking to ensure all content, including digital lessons, instructional materials, and educational prototypes, are protected and traceable. Whether testing new features or confidential educational resources, SCT provides the peace of mind needed to focus on gathering insights without worrying about content leaks or unauthorized access.

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Trusted by Top Global Brands

Touchstone is your go-to higher education market research firm and EdTech research partner

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
We were in search of a vendor that would be adaptable enough to accommodate our diverse and evolving testing requirements, given that our product is highly content-driven and scaling rapidly. Touchstone has been very open to this type of partnership, offering a flexible model of full-service testing alongside ad hoc opportunities that allow us to maintain ownership over the aspects of user research that we prefer to manage ourselves. This allows us to more efficiently implement usability testing and recruitment for user research into our weekly and monthly practices while continuing to build our internal skillset. With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Sr. Digital Product Manager
Ed-Tech Company