Dial Testing with Dial Tester by Touchstone Research
Dial testing is a research method that captures second-by-second audience reactions using a dial or slider as people watch or listen to content. The continuous feedback reveals emotional highs and lows, helping teams optimize ads, videos, trailers, speeches, and other media based on moment-to-moment engagement.
Dial Testing Services & Expertise
Comprehensive Dial Testing Solutions :
Our proprietary Dial Tester by Touchstone Research platform delivers accurate, moment-to-moment audience feedback to help you optimize content performance.
Real-Time Audience Insights:
Track engagement, emotional response, and sentiment in real time with our advanced tool.
Pinpoint Key Moments:
Identify exactly where your audience is most engaged and where adjustments can improve impact
Iterative Improvement:
Continuously refine marketing materials through iterative online dial tests.
Segmented Analysis:
Compare reactions across demographics, geographies, or custom audience segments for deeper understanding.
Introducing Dial Tester by Touchstone Research
Our proprietary dial testing platform, Dial Tester by Touchstone Research, engages participants through a dynamic dial or slider interface, allowing them to continuously rate their engagement or emotional response in real time as they watch or listen to content.
Every second of feedback is captured moment-to-moment with our online dial testing tool giving you a clear, detailed view of how each segment resonates with your audience. This granular data helps pinpoint high and low points, so you can refine your content for maximum impact and effectiveness.
How Dial Testing Works:
- Set Up Your Test: Define your goals, audience segments, and content type.
- Engage Participants: Viewers use a dial or slider to provide continuous feedback in real time.
- Capture Data: Every second of audience reaction is recorded by the platform.
- Analyze Results: Identify high- and low-performing moments using visual, time-stamped data.
- Refine & Optimize: Use insights to make data-driven creative and messaging adjustments.
READ THE COMPLETE GUIDE TO DIAL TESTING: REAL TIME FEEDBACK FOR SMARTER CONTENT DECISIONS
Dial Testing is Perfect for All Types of Content
Our platform works across a wide range of media, helping you measure real-time audience engagement for any type of content. Whether you’re testing creative concepts, refining messaging, or validating production-ready materials, our platform delivers actionable insights to optimize performance.
Key Use Cases for Dial Testing:
- Advertising Research: Tune messaging, pacing, and cutdowns by pinpointing the exact second performance drops or lifts. Boost Your Advertising Effectiveness: Read Why Dial Testing Works in Advertising Research
- Entertainment/Trailers: Identify standout scenes and confusing moments to increase intent to watch. Read About How Real-Time Audience Insights Are Shaping TV Shows and Movies
- Political/Advocacy: Track persuasion and trust signals across policy points or debate segments.
- Corporate/Education: Improve clarity and retention in trainings, onboarding, and executive communications.
- Product/Brand: Validate resonance of brand narratives and demos before launch.
Dial Tester Tool Features
Our Dial Tester by Touchstone Research platform offers advanced features designed to make testing fast, accurate, and engaging for participants. From a customizable interface to secure data handling and real-time reporting, our tool supports online testing for projects of any scale.
Highly Customizable
Designed for All Ages
Highly Secure
Dynamic User-Level Watermarking
Seamless Cross Device Access
Real-Time Analytics & Reporting
Full Service & DIY Options
Global Capabilities
Highly Customizable Dial Testing Interface
Choose our standard setup or tailor the design to fit your research goals, including optional call-to-action buttons (“tune out,” “change the channel,” “visit website,” etc.) and verbatim capture for deeper qualitative feedback.
Designed for All Ages
Intuitive controls make testing simple for youth and adult audiences.
Highly Secure
Dial Tester ensures industry-leading security to protect both your data and content, giving you peace of mind throughout the online dial testing research process. Read More About Dial Tester’s SOC2 Type II Compliance
Dynamic User-Level Watermarking
Leverage optional user-level watermarking via TSR’s Secure Content Testing (SCT) technology for added security, safeguarding your media against unauthorized use.
Seamless Cross Device Access
Participants can engage in dial tests from desktops, tablets, or mobile devices.
Real-Time Analytics & Reporting
Access live data visualizations and performance metrics while testing is in progress.
Full Service & DIY Dial Testing Options
Whether you need full-service, end-to-end research support or prefer a DIY dial testing tool, Dial Tester offers flexibility to suit your needs. Compatible with leading quantitative survey tools, online qualitative research and insight community and panel platforms.
Global Capabilities
Dial Tester is optimized for easy translation and localization, allowing you to conduct global research in virtually any market. Need additional international support? Touchstone can assist with respondent sourcing, fielding, analysis, and more.
Dial Testing Methodologies
Our moment to moment feedback tool supports a wide range of research methodologies — from creative testing to large-scale quantitative studies. Whether you need in-depth qualitative feedback or statistically reliable results, our Dial Tester platform adapts to your project needs.
Dial Testing Analytics & Reporting
Real-Time Interactive Reporting:
View audience reactions as they happen, with dynamic visualizations that update instantly.
Comprehensive Data Visualizations:
Combine advanced metrics with clear, engaging charts and graphs for easy interpretation.
Customizable Analysis:
Filter and segment results by demographics, audience type, or viewing behavior.
Flexible Data Segmentation:
Predefine your audience groups or upload segmentation files post-collection for precision analysis.
Seamless Export Options:
Download charts, tables, and visuals directly for presentations or stakeholder reports.
Verbatim Comment Analysis:
Capture and analyze qualitative feedback alongside quantitative dial data for richer insights.
Dial Testing FAQs
Have questions about our dial testing solutions? Below are some of the most common inquiries we receive—from how real-time audience feedback is captured to who it’s for, how it’s used, and how our proprietary Dial Tester platform supports content testing across formats and demographics.
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
Dedicated to the Privacy and Security of Your Data
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