Market Research Data Quality

Raising the Bar in Data Quality Standards

At Touchstone Research, market research data quality is at the core of everything we do. Our commitment to excellence is reflected in our multi-layered approach to online survey and qualitative research data quality, combining rigorous manual and automated checks with industry-leading tools and best practices. As trusted partners to some of the world’s most prominent brands, we uphold the highest standards of market research data integrity through stringent quality control, and a deep focus on respondent experience. We continually invest in advanced market research data quality tools and technologies to ensure that every piece of data we collect is accurate, secure, and actionable—empowering our clients to make confident, data-driven decisions.

Setting the Standard in Market Research Data Quality

Multi-Layered Approach:

There is no silver bullet solution in the Data Quality equation. Our multi-layered approach includes a
comprehensive suite of automated and manual checks to ensure we are casting a wide net and
maximizing our detection efficacy.

Human-Centered Project Design:

High-quality data begins with a respondent-friendly research design.

As a top marketing research agency, we understand the importance of the research participant experience and ensures that all of our market research projects are designed to be engaging and respondent friendly. By valuing respondents and and enhancing their experience, we secure valuable, high-quality insights.

Best-in-Class Tools:

Touchstone partners with industry leading quant and qual data quality tools like Research Defender, Sentry by CloudResearch, Imperium, and Xverify to add additional quality protections to our market research projects.

Certified Data Quality:

Touchstone’s numerous data quality certifications reflect our unwavering commitment to achieving the highest quality standards possible in all of our quantitative and qualitative research projects.

Our Commitment to Data Quality:

Touchstone is a member of the Insights Association’s Council for Data Integrity (CDI). As a member of the CDI council, our full service market research agency has taken the Data Integrity Pledge to stay informed, engaged, and committed to ensuring our data meets the highest quality standards.

Touchstone’s Security Officer serves as board member for the Certification Institute for Research Quality (CIRQ). CIRQ, a subsidiary of the Insights Association, is an ISO (International Organization for Standardization) audit and certification body that certifies to ISO27001 (international standards to manage information security) and ISO20252 (market, opinion, and social research standards)

Touchstone maintains an internal Data Quality Control Team which meets on a weekly basis to audit our current data-quality systems to ensure we stay on the leading edge.

What Our Clients Are Saying About Us

With the knowledge gained in our user research efforts with Touchstone, we have been empowered to make more data informed decisions about our product by keeping user behavior and motivation at the forefront of our work. Along with being flexible in our partnership model, Touchstone has supported this effort by offering a dedicated team that continues to learn about our unique product and business needs and provides quick turnaround for recruitment, facilitation, and topline reports.

Senior Digital Product Manager
Ed-Tech Company
Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. … Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

UX Researcher
Ed-Tech Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Music & Video Streaming Company