Insight
Communities &
Online Panels
Transform Insights into Action with
Rapid Consumer Insights
Empower Your Research with Instant, Reliable
Insights That Drive Strategic Decisions
- Cutting-Edge Technologies: Engage your audience with advanced community and panel technologies.
- Rapid Insights: Instant access to real-time insights from highly engaged and responsive members.
- Versatile Methodologies: Comprehensive qualitative and quantitative research tools.
- Engage Your Audience: Build strong relationships, fostering trust, and brand loyalty.
- Global Research: Execute research across multiple countries and languages.
- Flexible Services: Tailored to your unique research needs and budget.
Community and Panel Solutions
Insight Communities
Insight Communities
Primarily qualitative, our Insight Communities are designed for ongoing engagement and rapid insights generation. They leverage discussion boards, diaries, polls, media uploads, remote IDIs/groups, UX, and other interactive activities to capture deep, nuanced insights from your audience.Rapid Qualitative Insights: Quickly gather and analyze qualitative data for timely decision-making.
In-Depth Exploration: Facilitate deep qualitative exploration and in-depth discussions.
Attitude & Behavior Understanding: Understand complex behaviors and motivations over time.
Strategic Development: Ideal for developing and refining strategies through interactive feedback.
Strengthen Relationships: Build strong connections with a core group of engaged members.
Trend Tracking: Track changes and trends over time for continuous improvement.
Community Panels
Community Panels
Our Community Panels seamlessly integrate high-frequency quantitative and qualitative research activities, providing a comprehensive approach to gathering insights.Mixed Methodologies: Leverage the combined strengths of both qualitative and quantitative research for richer insights.
Ongoing Iterative Research: Ideal for addressing multiple research objectives over the long term, adapting to evolving needs and insights.
Enhanced Engagement: Increase member participation through diverse research touchpoints.
Integrated Insights: Blend detailed qualitative feedback with robust quantitative data for a holistic view.
Product Development: Ideal for product development, concept testing, and rapid feedback cycles, enabling swift adjustments and improvements.
Online Panels
Online Panels
Panels are ideal for large scale ongoing quantitative survey work (e.g., weekly, bi-weekly, monthly surveys).Rapid Surveys: Conduct quick surveys on various topics to gather essential business insights swiftly.
Robust Sample Sizes: Support for large survey bases allows for statistical testing and ensures data confidence and integrity.
Longitudinal Tracking: Excellent for tracking attitudes, sentiments, behaviors, and key performance indicators over time.
Audience Segmentation: Optimized for segmentation of your audience so you can develop a deeper understanding of your various consumer segments.
Advanced Methodologies: Supports sophisticated methodologies like conjoint analysis, MaxDiff, TURF, and more.
Pop-Up Communities
Pop-Up Communities
Short-term communities designed to gather quick, focused feedback from your audience.Flexible Duration: Run your community for a few days or several weeks, depending on the scope and goals of your research.
Targeted Recruitment: Engage with precisely targeted participants recruited to meet your specific demographic/behavioral needs.
Scalable Solutions: Easily scale the community size or length as research requirements and objectives shift.
Rapid Feedback: Get quick responses and reactions to your questions, concepts, prototypes, etc.
Actionable Insights: Obtain clear, actionable insights on a specific objective that can be immediately implemented.
Community & Panel Activities
- Surveys & Polls
- In-Depth Interviews
- Focus Groups
- UX Research
- Discussion Boards
- Diary Studies
- Multimedia Uploads (Video, Image, etc.)
- Card-Sorting
- Heatmaps & Click-Tracking
- Text Highlighter
- Digital Collages
- Shop-Alongs
- Secure Content Testing
- Advanced Survey Logic & Quota Designs
- Rolling Research Programs
- Concept Tests
- Product Tests
- Ad Tests
- Co-Creation & Ideation
- In-Home Product Testing
- Longitudinal Research
- Trend Research
- In-the-Moment Research
- Purchase Journey
- Live Chat
- Tracking Studies
- Advanced Analytics (e.g., MaxDiff, Conjoint, TURF, etc.)
- Personas / Segmentation
- Dial Tester
- Recruit-to-View / Listen
Community & Panel Services
Design & Build
Recruitment
Community & Panel Management
Qualitative Services
Quantitative Services
Other Services
Design & Build
Creating an online research community panel that aligns with your brand and engages your audience is essential. Whether working with your existing brand style guide or developing
custom designs, we prioritize consumer-centric thinking to ensure our panels and communities are innovative, modern, and relevant. Your brand and customers are at the heart of our inspiration, making the experience appealing and engaging for participants.
Recruitment
Whether for small or large-scale programs, our rigorous recruitment and screening process ensures top-quality respondents. Each participant completes a multi-layered online screening and consent process. For communities or panels with specific audience criteria, we implement additional validation measures to engage with the most suitable consumers, ensuring accurate and reliable insights.
Community & Panel Management
Our seasoned researchers operate as an extension of your team, bringing a blend of market research expertise, technical knowledge, and collaboration. Our dedicated account management team meets with you regularly to align on your research objectives and needs. We also handle tasks like member management, customer service, and incentive distribution, allowing you to focus on core objectives.
Qualitative Services
- Activity Ideation
- Activity / Discussion Guide Development
- Project Setup and Management
- Moderation
- Transcription
- Reporting and Analysis
- Video Highlight Reels
Quantitative Services
- Questionnaire Design / Pre-Testing
- Survey Programming
- Sample and Field Management
- Data Processing / Banner Tabulation
- Weighting
- Open-End Coding
- Normative Databases
- Reporting and Analysis
Other Services
- Outside Sample / Supplemental Recruitment
- International Capabilities (including translation and localization)
- Custom Question Type / Tool Development
- Third Party Technology Integrations (e.g., eye tracking, facial coding, AI tools, etc.)
Global Reach to a Wide Range of Audiences
Gen Z
Industry Expertise
- Technology
- Media & Entertainment
- Youth & Family
- Education
- Consumer Packaged Goods
- Toys & Gaming
- Sports, Wellness, & Fitness
- Food, Beverage, & Restaurant
- Retail & Apparel
- Healthcare
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What Our Clients Are Saying About Us
Uncompromising Data Quality: Touchstone’s Gold Standard
Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.
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