Notice of Collection of Categories Information
Updated 10-9-2026
This notice is to provide you with information about the categories of information collected, those we share it with, and the purpose for collecting and sharing this information.
Below are the categories of information Touchstone Research Inc. (collectively with its affiliates, subsidiaries and divisions, together “Touchstone Research” or “TSR” or “we” or “us“):
| Categories of Personal Information Collected | Description of Personal Information Collected | Is this Category Sold or Shared? | Purposes for Collecting and Using Each Category of Personal Information | Categories of Third Parties With Whom We Sell/Share Personal Information | |
| Identifiers | Name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address or other similar identifiers. | Yes, to the extent related to a Client who visits the TSR Site, this category is sold/shared with third parties for the purpose of cross-context behavioral advertising. | (a) To communicate with you about new research activities (b) Conduct our Incentive programs (c) Communicate insights to our clients (d) Quality assurance checks | Advertising partners | |
| Protected classification characteristics under California or federal law. | Race, color, ancestry, national origin, marital status, physical disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth), sexual orientation. | No | (a) To communicate with you about research activities you qualify for (b) Communicate insights to our clients | None | |
| Commercial information. | Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | Yes, to the extent related to a Client who visits the TSR Site, this category is sold/shared with third parties for the purpose of cross-context behavioral advertising. | (a) To communicate with you about research activities (b) Communicate insights to our clients | Advertising partners | |
| Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | Yes, to the extent related to a Client who visits the TSR Site, this category is sold/shared with third parties for the purpose of cross-context behavioral advertising. | (a) Site optimization. (b) User optimization for survey participation | Advertising partners | |
| Geolocation data.[LL1] [TS2] | Physical location | No | (a) To communicate with you about research activities you may qualify for (b) Communicate insights to our clients | None | |
| Sensory data. | Audio, electronic, visual, or similar information. | No | (a) Communicate insights to our clients | None | |
| Professional or employment-related information. | Current or past job history. | No | (a) To communicate with you about research activities you may qualify for (b) Communicate insights to our clients | None | |
| Inferences drawn from the above categories personal information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | Yes, to the extent related to a Client who visits the TSR Site, this category is sold/shared with third parties for the purpose of cross-context behavioral advertising. | (a) To communicate with you about research activities (b) Communicate insights to our clients | Advertising partners | |
| We may also collect the following categories of sensitive personal information. We only use this information for the purposes described below. | |||||
| Race and Ethnic Origin | Information you voluntarily provide about your racial and ethnic background. | No | (a) To communicate with you about research activities you qualify for (b) Communicate insights to our clients | None | |
| Government Identifiers | Driver’s license, and other government-issued IDs. | No | (a) To verify your identity (b) for other security-related purposes | None | |
| Biometric Data | Facial recognition data. | No | (a) To verify your identity (b) To determine eligibility (c) To prevent event fraud and duplicate participation (d) To comply with tax reporting and other legal obligations | None | |
| Account Login Information | Username and password | No | (a) To verify your identity (b) For Creating and maintaining user accounts | None | |
| Information From and About Children | No | in limited circumstances as described in the Parent/Family Research Participation Information & COPPA Compliance [LL3] section of our Privacy Policy. | None | ||
To opt-out of the selling/sharing of your personal information (if applicable), click here.
To understand the criteria used to determine the period of time your personal information will be retained by TSR, click here.
For additional information, please see our Privacy Policy.
If you have any further questions regarding this Notice, please contact us at:
Touchstone Research, Inc.
Attn: Travis Santa, Privacy Officer
470 James Street, Suite 007
New Haven, CT 06513
Email: [email protected]