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User Experience Research vs. Usability Testing: Understanding Key UX Research Method Differences
In the world of digital product development, two terms often arise in tandem: User Experience Research and Usability Testing. While they’re closely related and often work hand-in-hand, understanding their differences is essential for maximizing the…
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Online Dial Testing vs. In-Person Dial Testing: Which is Right for Your Research?
What is Dial Testing? Dial testing is a real-time audience feedback tool that measures engagement, sentiment, and emotional responses as participants experience content. Using a dial, slider, or button interface, respondents continuously provide feedback, allowing…
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What is Dial Testing? How Online Dial Testing Optimizes Content in Real-Time
Dial Testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights…
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Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling
New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a top full service market research and innovative consumer insights company, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and…
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Taming Tough Focus Group Participants: A Moderator’s Survival Guide
Facilitating a successful focus group is like hosting a great dinner party—you want rich conversations, diverse viewpoints, and a smooth, enjoyable experience. But when focus group participants come with strong personalities or unpredictable behaviors, things…
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The Insight Advantage Program: Ongoing, On-Demand Market Research for Agile Brands
A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), a top market research agency, we know that brands need ongoing, flexible market research but may not always have…
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5 Reasons Why Secure Content Testing Is a Must for Media and Entertainment Market Research
Secure Content Testing (SCT) is essential for protecting unreleased movies, TV shows, and digital media from leaks and piracy in market research projects. As digital content consumption rises, so do the risks of unauthorized distribution.…
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How Dial Testing Enhances TV Shows and Movies with Real-Time Audience Feedback
Dial testing is a powerful research tool that helps studios, networks, and streaming platforms optimize TV shows and movies by capturing real-time audience feedback. With more choices, shorter attention spans, and higher viewer expectations, content…
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Full Service Market Research vs. Flexible Market Research: Which Strategy is Best for Your Brand?
Full Service Market Research Company or Flexible Research Partner? Here’s How to Choose. If you’re searching for a way to unlock better insights, choosing between a full service market research company and a flexible market…
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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to…
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