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Multi-Market Qualitative Research: 6 Best Practices for Global Studies
What is Multi-Market Qualitative Research?Multi-Market Qualitative Research is the process of conducting qualitative studies—like interviews, focus groups, and ethnographies—across multiple countries or regions. It uncovers localized insights while identifying cross-cultural trends, using region-specific methodologies, culturally…
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Brand Tracking vs. Brand Health Tracking: 5 Key Differences and Why Brand Health Trackers Matter
What is Brand Health Tracking in Market Research?Brand health tracking is the continuous measurement of a brand’s emotional equity, loyalty, and performance across key metrics like trust, awareness, and advocacy. It helps brands evaluate how…
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UX Research Best Practices: 3 Proven Strategies from Our Moderator Roundtable
Conducting remote UX research with dynamic stimuli and evolving prototypes presents a unique set of challenges—balancing structure and flexibility, managing tech intricacies, and uncovering clear, actionable user insights. When done right, UX research best practices…
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Gen Z Qualitative Research: 5 Key Strategies for Deeper Engagement
Gen Z qualitative research is essential for brands aiming to stay relevant in a rapidly evolving marketplace. Gen Z—digital natives born between roughly 1997 and 2012—are not only powerful consumers but also cultural drivers and…
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The Power of Mirroring: Why Multicultural Research Needs Culturally Aligned Moderators
As demographics shift and cultural diversity grows, multicultural research methods have become essential for brands aiming to connect authentically with their audiences. From product innovation to messaging strategy, multicultural market research helps brands resonate with…
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Touchstone Research’s Online Dial Testing Tool Achieves SOC 2 Type II Compliance
Touchstone Research is proud to announce that our proprietary Online Dial Testing Tool has achieved SOC 2 Type II Compliance, reinforcing our unwavering commitment to data privacy and security in market research. Since 2019, Touchstone…
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Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research
Have you ever wondered why certain ads instantly connect with viewers while others miss the mark? The secret often lies in the quality of advertising research behind them. More specifically, it’s the power of dial…
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UX Research Recruitment: 5 Proven Steps for Recruiting the Right Participants
How do you recruit participants for UX research? Recruiting participants for UX research involves defining your target audience, using specialized recruitment agencies, applying multi-step screening processes, offering incentives, and ensuring a seamless experience. The goal…
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UX Research vs. Usability Testing: What’s the Difference & Why You Need Both
In today’s digital landscape, creating seamless, intuitive, and user-centered experiences is critical for product success. Whether you’re designing a mobile app, e-commerce platform, or SaaS tool, understanding how real users think, feel, and behave is…
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What is Online Dial Testing? How Online Dial Testing Optimizes Content in Real-Time
Dial Testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights…
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