-
UX Research Best Practices: 3 Proven Strategies from Our Moderator Roundtable
Conducting remote UX research with dynamic stimuli and evolving prototypes presents a unique set of challenges—balancing structure and flexibility, managing tech intricacies, and uncovering clear, actionable user insights. When done right, UX research best practices…
-
Gen Z Qualitative Research: 5 Key Strategies for Deeper Engagement
Gen Z qualitative research is essential for brands aiming to stay relevant in a rapidly evolving marketplace. Gen Z—digital natives born between roughly 1997 and 2012—are not only powerful consumers but also cultural drivers and…
-
The Power of Mirroring: Why Multicultural Research Needs Culturally Aligned Moderators
As demographics shift and cultural diversity grows, multicultural research has become essential for brands aiming to connect authentically with their audiences. From product innovation to messaging strategy, multicultural market research helps brands resonate with diverse…
-
Touchstone Research’s Online Dial Testing Tool Achieves SOC 2 Type II Compliance
Touchstone Research is proud to announce that our proprietary Online Dial Testing Tool has achieved SOC 2 Type II Compliance, reinforcing our unwavering commitment to data privacy and security in market research. Since 2019, Touchstone…
-
Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research
Have you ever wondered why certain ads instantly connect with viewers while others miss the mark? The secret often lies in the quality of advertising research behind them. More specifically, it’s the power of dial…
-
5 Key Steps for Recruiting Hard-to-Reach User Research Participants
Recruiting user research participants is essential for any successful UX study—but it’s especially challenging when your audience is niche, diverse, or hard to reach. Whether you’re targeting Gen Z, educators, multicultural consumers, or tech-savvy professionals,…
-
User Experience Research vs. Usability Testing: Understanding Key UX Research Method Differences
In the world of digital product development, two terms often arise in tandem: User Experience Research and Usability Testing. While they’re closely related and often work hand-in-hand, understanding their differences is essential for maximizing the…
-
Online Dial Testing vs. In-Person Dial Testing: Which is Right for Your Research?
What is Dial Testing? Dial testing is a real-time audience feedback tool that measures engagement, sentiment, and emotional responses as participants experience content. Using a dial, slider, or button interface, respondents continuously provide feedback, allowing…
-
What is Dial Testing? How Online Dial Testing Optimizes Content in Real-Time
Dial Testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights…
-
Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling
New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a top full service market research and innovative consumer insights company, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and…
The Tech-Savvy Researcher Blog
Where Market Research and Cutting-Edge Technology Meet
