Augmented Sampling Services

Fill Survey Data Gaps, Reduce Field Time, and Cut Costs with AI-Driven Sampling

Enhance Your Quantitative Research with AI-Powered Sampling Solutions

Complete Partial Datasets: Maximize the value of your data by filling in missing responses quickly and efficiently with AI-driven technology.
Reach Hard-to-Access Audiences: Fulfill quota targets for low-incidence or hard-to-reach demographics by generating synthetic responses that simulate real panelist data.
Speed and Cost Efficiency: Reduce field time and sample costs while maintaining data integrity by quickly completing datasets.
Scalable Across Markets: Effortlessly adapt to multi-market research, while maintaining consistent data quality and accuracy across different geographies and languages.
Flexible Add-On for Full or Flex Service Clients: Available exclusively as an add-on to our full-service or flexible service offerings, Augmented Sampling integrates seamlessly into your existing research projects.

Leading the Way in AI-Driven Research Solutions

At Touchstone, we continually push the boundaries of research innovation to provide our clients with richer, more actionable insights. Our Augmented Sampling Services use AI technology to fill data gaps, helping you reach hard-to-access audiences and complete studies faster. By incorporating AI-driven sample augmentation into our quantitative research offerings, we ensure that you meet your project goals with enhanced efficiency and speed, while maintaining data integrity.

How Our Augmented Sampling Service Works

Augmented Sampling technology uses advanced statistics and machine learning models to analyze a partial data set and predict and fill in the missing data, ensuring your research is both comprehensive and accurate. Here’s how it works:

Step-by-Step Process

1. Initial Data Collection:

We collect responses from your target audience using traditional survey fielding methods.

2. Identify Gaps:

We identify interviews with missing data and any unmet quotas within the dataset.

3. Generate Synthetic Responses:

Advanced AI models are created for each question to generate responses that accurately reflect the missing data based on real respondent profiles.

4. Smart Data Matching:

SmartMatch technology analyzes predictions to ensure that the synthetic data aligns seamlessly with real responses, creating a balanced and accurate dataset.

5. Final Data Delivery:

We deliver your completed dataset, merging the responses from real participants and the synthetic respondents, along with cross tabs and reporting deliverables. This ensures improved quota fulfillment, reduced field time, and lower costs, empowering you to make faster, data-driven decision.