Entertainment Industry Market Research

Most importantly, the moderator built rapport with participants, had a keen eye and sense of the body language and behavior of the participants. This allowed her to dynamically ask follow up questions or skip sections where appropriate…Overall, I am very happy with their service and will use them again.

The team at Touchstone is wonderful to work with. They have been instrumental ongoing partners for us in many of our research initiatives, ranging from quick-turn projects with our online communities to more complex and larger scale studies utilizing in-depth-interviews, online diaries and more. They are highly communicative, responsive to our needs, and offer great client support. We have gained so many invaluable insights through our various research studies with Touchstone and feel very fortunate to partner with this consistent, hard-working team.

We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

Our marketing team was looking to speak with an atypical demographic market segment for the organization. Therefore, I needed the expertise of a research agency that specializes in youth research. We engaged them in series of focus groups among tween/teens. From project inception, they were extremely professional and accommodating given some of the special recruitment specs. The recruitment and quality of participants was excellent, and the moderator was an excellent facilitator in terms of probing and eliciting responses from such a young audience. She made them feel comfortable throughout the sessions. I plan to use them again for both qualitative and quantitative studies. I highly recommend Touchstone Research for projects among this demographic segment.

Touchstone Research has been an invaluable partner in our product design process, helping us reach a hard-to-reach population (K-12) students, and upholding the highest standards around safety and accessibility for participants. They have been flexible, and creative, accommodating diverse digital methodologies, and sometimes sourcing interview respondents with very short notice when a last-minute research need pops up. They foster trust with participants, and make sure they are prepared and able to fully participate. Touchstone is also mindful of sourcing panels that are diverse and representative of a variety of geographies, and social/cultural identities. Having worked with other research panels in the past, Touchstone has the best customer service, and panel quality. We plan to keep working together for the foreseeable future!

Working with Touchstone Research was an exceptional journey marked by professionalism, expertise, collaboration, and tangible results. Their commitment to understanding our unique needs, adaptability, clear communication, and impactful insights make them a force to be reckoned with in the market research arena. Our partnership with them not only enriched our understanding of our unique situation but also significantly contributed to our considerations for future plans. I wholeheartedly recommend Touchstone Research to anyone seeking a seamless, insightful, and effective market research experience. Their passion for excellence and dedication to their clients truly set them apart.

We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign. The team was thorough, and the projects & reports were delivered on time and in full. The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!