What industries use quantitative research?

Our quantitative market research services support clients across industries including <a href="https://touchstoneresearch.com/market-research-for-technology/">technology</a>, <a href="https://touchstoneresearch.com/media-entertainment/">media and entertainment</a>, <a href="https://touchstoneresearch.com/education/">education</a>, <a href="https://touchstoneresearch.com/consumer-packaged-goods/">CPG</a>, <a href="https://touchstoneresearch.com/healthcare/">healthcare</a>, <a href="https://touchstoneresearch.com/toys-and-gaming/">toys and gaming</a>, <a href="https://touchstoneresearch.com/retail-apparel/">retail</a>, and more. Whether exploring brand perception, product performance, or user experience, quantitative research delivers the metrics that guide smarter strategy and innovation.

Quantitative Research Company Delivering Data-Driven Insights

Q: What are examples of quantitative research methods?

Common quantitative research methods include surveys, brand tracking, concept testing, and ad effectiveness studies. Touchstone also offers advanced analytics (MaxDiff, conjoint, TURF), hybrid quant-qual studies, and AI-driven methods like Conversational AI Surveys and Augmented Sampling for richer, more representative insights.

Q: How do you ensure data quality in online survey quantitative research?

Our quantitative research company maintains uncompromising data quality through multi-layered validation, fraud detection, and manual audits. Every study follows rigorous protocols and is backed by certified tools like <a href="https://www.cloudresearch.com/products/sentry-data-quality-validation-online/">Sentry</a>. We also use Augmented Sampling to fill data gaps while maintaining sample accuracy and integrity.

Q: Can you target specific or hard-to-reach audiences?

Yes. As a full-service quantitative research agency, Touchstone Research reaches consumers, professionals, and niche audiences through our proprietary panels and global partner network. We also specialize in <a href="https://touchstoneresearch.com/youth-family-insights/">youth, & family</a>, and <a href="https://touchstoneresearch.com/multi-cultural/">multicultural audiences</a>—supported by our COPPA-certified <a href="https://panelpolls.com/">Panelpolls</a> community for compliant youth research.

Q: Can you conduct international quantitative research?

Absolutely. As a global quantitative market research company, we execute multilingual, cross-market studies in more than 60 countries. Our experienced teams and local partners ensure cultural relevance, accurate sampling, and high-quality data collection for brands expanding into international markets. Learn More About full <a href="https://touchstoneresearch.com/global-research/">Global Market Research Services</a> for quant, qual and UX research.

Q: Do you offer hybrid quantitative and qualitative research?

Yes. Touchstone Research offers hybrid quantitative and qualitative studies that blend the statistical power of surveys with the depth of interviews and focus groups. This approach provides a complete picture of audience attitudes and motivations—helping brands validate data-driven insights with real human context.

Touchstone Research is a leading quantitative research company providing precise, data-driven insights that help brands make confident, evidence-based decisions. As one of the most experienced quantitative research firms, we combine advanced analytics, custom survey programming, and rigorous data quality controls to deliver reliable results. Our team works as your trusted quantitative market research agency, guiding every project from design through reporting to uncover the metrics that matter most.

Request A Quantitative Survey Quote

Quantitative Research Company Delivering Data-Driven Insights

Quantitative Market Research Solutions from a Leading Quantitative Research Company

Touchstone Research is a trusted quantitative research company delivering accurate, data-driven results through our comprehensive quantitative research solutions and services. Whether you need a one-time survey or a long-term tracker, our team designs studies that translate complex data into clear, actionable insights.

As a full-service quantitative research agency, we provide flexible support—from end-to-end survey project management to targeted programming, sampling, and analytics. Every study is guided by our expert researchers, ensuring precision, speed, and reliability at every stage. Our quantitative research services are built on a foundation of:

Proven Methodologies: Advanced survey design, analytics, and modeling techniques like MaxDiff, TURF, segmentation, and regression.
Flexible Service Models: Full-service or modular support that integrates seamlessly with your workflow.
Uncompromising Data Quality: Our multi-layered quality control system combines advanced fraud detection, respondent validation, and manual audits (certified by Sentry) to ensure every dataset meets the highest standards of accuracy and reliability.
Innovative Technology: Leverage interactive survey features such as heatmaps, drag-and-drop ranking, and multimedia markup for richer response quality.
Hard-to-Reach Audiences: Global sample access to consumers, professionals, and niche groups including kids, teens, Gen Z, and multicultural populations.

Quantitative Market Research Company Methods

As a full-service quantitative research company, Touchstone Research specializes in advanced quantitative research methods that transform complex data into clear, actionable insights. Our quantitative market research services combine statistical rigor, innovative survey design, and expert analysis to help brands measure performance, optimize creative, and forecast opportunities with confidence.

We tailor each project to your goals—whether you need custom quantitative research, longitudinal tracking, or partnership with a trusted B2C survey programming company. Our global team delivers insights across 60+ markets and seamlessly integrates hybrid quantitative and qualitative approaches for a complete understanding of audience behavior. Touchstone also incorporates proprietary technologies like Dial Tester and Secure Content Testing (SCT), along with AI-driven innovations such as Conversational AI Surveys and Augmented Sampling, delivering faster, richer, and more reliable results.

Awareness, Attitude, & Behavior Research
Ad Testing
Brand Tracking & Brand Health Tracking
Content, Concept & Feature Testing
Message Testing
Recruit-to-View /
Post-Premieres
Hybrid Quantitative & Qualitative Studies
Global Quantitative Research
Advanced Analytics
Conversational AI Surveys
Augmented Sampling
Online Panels & Insight Communities
Custom Survey Programming & B2C Deployment

Awareness, Attitude, & Behavior Research

Explore audience perceptions, motivations, and behaviors across categories to reveal what drives decisions and loyalty.

Ad Testing

Measure message clarity, creative effectiveness, and emotional response before launch.

Our proprietary Dial Tester tool provides real-time viewer feedback, helping brands optimize content and maximize campaign impact.

Check out our blog post to learn: How You Can Boost Your Advertising Effectiveness With Our Dial Testing Tool

Brand Tracking & Brand Health Tracking

Continuously monitor awareness, trust, loyalty, and purchase intent to evaluate long-term brand performance.

Check out our article Brand Tracking vs. Brand Health Tracking: 5 Key Differences and Why Brand Health Trackers Matter

Content, Concept & Feature Testing

Content, Concept & Feature Testing – Identify which stories, visuals, and product features resonate most with your audience to guide development and marketing.

Touchstone’s proprietary technologies enhance every phase of content testing:

Secure Content Testing (SCT) protects confidential pre-release materials with user-level watermarking and traceability, ensuring complete content security during research.

Dial Tester provides real-time audience feedback to reveal which moments capture or lose engagement, helping teams refine creative with precision.

Hybrid Quantitative & Qualitative Studies

Combine quant scale with qual depth for a complete picture of audience attitudes and motivations.

Global Quantitative Research

Conduct cross-market survey studies with multilingual programming, local sampling, and regional expertise in 60+ countries.

Message Testing

Refine key communications for clarity, persuasion, and consistency across audiences and markets.

Recruit-to-View / Post-Premieres

Capture authentic audience reactions immediately after a show, campaign, or product launch.

Conversational AI Surveys

Conduct dynamic, chat-based surveys powered by AI interviewers to capture richer, more natural qualitative feedback at scale.

Learn more about our Conversational AI Surveys.

Augmented Sampling

Use AI-powered sampling models to fill data gaps, reduce field time, and enhance accuracy without compromising quality.

Discover how Augmented Sampling accelerates research timelines while maintaining representativeness

Online Panels & Insight Communities

Build agile, ongoing connections with target audiences for continuous, data-driven feedback and iteration.

Online Panels & Insight Communities

Advanced Analytics

Apply sophisticated statistical models like MaxDiff, conjoint, TURF, and key driver analysis to uncover the factors that influence choice and growth.

Custom Survey Programming & B2C Deployment

Execute technically complex surveys with dynamic logic, automation, and secure data collection at scale. As a leading B2C survey programming company, we deliver precision, speed, and seamless execution for clients across industries.

Quantitative Market Research Agency Services

As a leading quantitative research agency, Touchstone Research delivers end-to-end support across every stage of your study—from design to analysis. Whether you need full-service project management or flexible support for specific phases, our experienced team ensures precision, collaboration, and speed from start to finish.

Our Quantitative Research Services Include:

Research Design
Questionnaire Development
Survey Programming
Pre-Testing & Piloting
Sample & Field Management
Data Processing & Banner Tabulation

Weighting
Open-End Coding
Translation & Localization
Normative Databases
Reporting & Analysis

Quantitative Research Company FAQs

What does a quantitative research company do?

A quantitative research company designs and conducts data-driven studies that measure audience attitudes, behaviors, and opinions using structured survey methods. At Touchstone Research, we use advanced analytics, custom programming, and global sampling to deliver statistically sound insights that help brands make confident, evidence-based decisions.

What makes Touchstone different from other quantitative market research companies?

Touchstone Research stands apart as a technology-forward quantitative market research agency. We combine advanced analytics with proprietary tools like Dial Tester and Secure Content Testing (SCT), plus AI-powered innovations such as Conversational AI Surveys and Augmented Sampling. Our integrated approach ensures faster turnaround, higher-quality data, and deeper insights.

What are examples of quantitative research methods?

Common quantitative research methods include surveys, brand tracking, concept testing, and ad effectiveness studies. Touchstone also offers advanced analytics (MaxDiff, conjoint, TURF), hybrid quant-qual studies, and AI-driven methods like Conversational AI Surveys and Augmented Sampling for richer, more representative insights.

What are the benefits of quantitative research?

Quantitative research provides statistically reliable insights that guide strategy, creative development, and product innovation. Our quantitative research services help brands measure performance, identify growth opportunities, and forecast trends with confidence—combining data precision with actionable recommendations that support smarter business decisions

How do you ensure data quality in online survey quantitative research?

Our quantitative research company maintains uncompromising data quality through multi-layered validation, fraud detection, and manual audits. Every study follows rigorous protocols and is backed by certified tools like Sentry. We also use Augmented Sampling to fill data gaps while maintaining sample accuracy and integrity.

Can you target specific or hard-to-reach audiences?

Yes. As a full-service quantitative research agency, Touchstone Research reaches consumers, professionals, and niche audiences through our proprietary panels and global partner network. We also specialize in youth, & family, and multicultural audiences—supported by our COPPA-certified Panelpolls community for compliant youth research.

Can you conduct international quantitative research?

Absolutely. As a global quantitative market research company, we execute multilingual, cross-market studies in more than 60 countries. Our experienced teams and local partners ensure cultural relevance, accurate sampling, and high-quality data collection for brands expanding into international markets. Learn More About full Global Market Research Services for quant, qual and UX research.

Do you offer hybrid quantitative and qualitative research?

Yes. Touchstone Research offers hybrid quantitative and qualitative studies that blend the statistical power of surveys with the depth of interviews and focus groups. This approach provides a complete picture of audience attitudes and motivations—helping brands validate data-driven insights with real human context.

What industries use quantitative research?

Our quantitative market research services support clients across industries including technology, media and entertainment, education, CPG, healthcare, toys and gaming, retail, and more. Whether exploring brand perception, product performance, or user experience, quantitative research delivers the metrics that guide smarter strategy and innovation.

Looking for a broader research partnership? Explore our full range of market research services to see how Touchstone Research connects quantitative, qualitative, and UX methodologies to deliver 360° insights.

Audiences Served by Our Quantitative Research Agency

As one of the top quantitative market research agencies our online sample network provides access to a wide range of demographic and professional audiences—helping brands collect reliable data from the people who matter most to their success.

Kids / Gen Alpha

Teens

Young Adults /
Gen Z

Adults & Parents

Educators

Creators & Influencers

Generative AI

VR / AR

Multicultural

And More!

Industries We Support with Quantitative Market Research

As a global quantitative market research company, Touchstone Research partners with organizations across industries to solve complex business challenges with precise, data-driven insights. We adapt our quantitative research services to the needs of each sector—helping brands measure performance, forecast demand, and grow with confidence.

Technology
Media & Entertainment
Youth & Family
Education
Consumer Packaged Goods

Toys & Gaming
Sports, Wellness, & Fitness
Food, Beverage, & Restaurant
Retail & Apparel
Healthcare

Trusted Quantitative Research Company for Top Global Brands

What Clients Say About Our Quantitative Research Company

Working with Touchstone Research was an exceptional journey marked by professionalism, expertise, collaboration, and tangible results. Their commitment to understanding our unique needs, adaptability, clear communication, and impactful insights make them a force to be reckoned with in the market research arena. Our partnership with them not only enriched our understanding of our unique situation but also significantly contributed to our considerations for future plans. I wholeheartedly recommend Touchstone Research to anyone seeking a seamless, insightful, and effective market research experience. Their passion for excellence and dedication to their clients truly set them apart.

General Manager
Property Management Firm
We worked with Touchstone on determining the efficacy of our ad in an upcoming campaign… The insights & their clear recommendation helped steer the final edit of our ad. Thank you Touchstone!

Vice President, Marketing
Toy & Game Company
We have done quite a few Quant and Qual research projects with Touchstone. They are always extremely responsive, flexible, and provide great recommendations on how to get the most out of our research. We are a small/medium sized company that doesn’t always get the best support when working with research firms due to our size; however, Touchstone always treats us like a very valued customer. They routinely have the quickest turnaround time and provide a lot of value for the cost when it comes to the different research projects we are looking to execute. I would highly recommend working with Touchstone on your future research projects.

Director, Product Marketing & eComm
Food & Beverage Company
My team has collaborated on a number of quantitative projects, and Touchstone has consistently delivered high-quality analysis and maintained excellent communication throughout the project. Their insights have directly contributed to shaping our team’s strategy and we plan to continue working with them in the future.

UX Researcher
Video & Music Streaming Company