Dial Tester By Touchstone Research

Introducing Dial Tester by Touchstone Research – the ultimate dial testing research tool designed for collecting robust moment-to-moment feedback on video and audio content. This highly customizable tool offers a seamless experience for researchers and can be used in both quantitative and qualitative research applications. Unlike other solutions, Dial Tester is uniquely tailored to cater to the needs of a broad spectrum of audiences, with a special focus on youth participants. Whether your target audience includes kids, teens, or individuals of all ages, Dial Tester ensures a user-friendly and highly visual experience optimized across device types and screen sizes. Dial Tester is highly secure and provides real-time results and reporting to unlock valuable insights instantly. Experience the difference with Dial Tester – the only dial testing tool optimized for youth audiences, offering unparalleled customization, and ensuring superior security – and enhance your insights today!

Highly Customizable

Dial Tester offers a suite of customization options, including button design, toggles for various functions, and the addition of action-indicating buttons for participants (e.g. tune out, change the channel, purchase a product, visit a website, etc.). The platform also allows for the customization of participant-facing text, design, and optional verbatim follow-up questions. Alternatively, Dial Tester also offers the option to use our robust standard layout for quick and easy set-up.

Optimized for Use Among Youth Audiences

Dial Tester features a highly visual and easy-to-use design that has been extensively tested and optimized for use among kids, teens, and adults.

Highly Secure

Dial Tester provides industry-leading security for your data and content, including the ability to use our integrated Secure Content Testing Technology for an additional level of content security.

Optimized for Use Across Device Types and Screen Sizes

Dial Tester is designed to function seamlessly across different device types and screen sizes and is mobile-friendly to accommodate participant preference and allow for research to be conducted easily in any context.

Real-time Analytics & Reporting

Data can be viewed and analyzed in real-time with Dial Tester via our secure portal. The integrated analytics platform allows for customizable data filters and views, including the ability to create and combine various segments (e.g. age, gender, ethnicity, etc.). The intuitive analytics interface provides visually compelling and informative graphs overlayed on the content, as well as the ability to export data and graphs easily for use in reporting.

Full Service & DIY Options

Touchstone offers flexible service with its Dial Tester tool: from full service end-to-end research support to DIY use of the tool to everything in-between, Dial Tester can fit in where and how you need it. Dial Tester can be used with any survey platform, including Qualtrics, QuestionPro, Forsta, and more.

Global Capabilities

Studies using the Dial Tester can be conducted across markets globally with ease.

Research Methodologies Dial Tester Can Be Used For

Dial Tester can be used for both quantitative and qualitative research across a wide range of methodologies.
Common methodologies for Dial Tester include:

  • Content testing
  • Media testing
  • Ad testing
  • Message testing
  • Product testing
  • Title testing
  • Pilot testing
  • Storyboard research
  • Animatics research
  • Focus Groups
  • In-depth Interviews (IDIs)
  • Insight / qualitative communities
  • And more!

Types of Content Dial Tester Can Be Used For

Dial tester can be used for a variety of different types of content of any length including:

  • TV Shows
  • Movies
  • Advertisements
  • Trailers
  • Rough Cuts
  • Animatics
  • Storyboards
  • Promos
  • Podcasts / Radio / Other Audio Content
  • Shorts / Reels
  • Feature Concept Testing
  • Demos
  • Presentations
  • Short-Form & Long-Form Content
  • And more!

Benefits of Dial Testing

  • Allows for capture of insights related to each part of the content rather than just as a whole, providing the ability to assess content moment-by-moment. Identify the key moments in terms of storylines, characters, music, and more to guide creative and marketing decisions
  • Allows for capture of in-the-moment feedback, thereby reducing memory/recall bias and capturing difficult-to-articulate emotional responses
  • Keeps respondents engaged throughout the content, ensuring they are providing feedback throughout
  • Enables collection of individualized feedback, limiting any potential impact of groupthink in qualitative focus group settings
  • Gives the ability to collect quantitative data in qualitative research settings