tourism Archives - Touchstone Research

Infographic – The Reality of Virtual Reality

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Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…

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Infographic – 360 View of Virtual Reality

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Virtual reality has been all around us since the first panoramic paintings in 12th Century China. Today we can see it used in virtual and augmented reality apps like Pokémon Go, which allows players to catch digital monsters in real settings. According to this infographic created by Couponbox.com, we have a lot of innovative and interesting technology headed our way….

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Infographic – Virtual Reality for Home Building and Buying

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Virtual Reality is best known for its role in the entertainment industry, but it is also growing more useful in a variety of industries such as tourism, education, and even real estate. Building, buying, and selling homes has become more efficient and less stressful by adding VR technology to the process. Home buyers who are relocating are able to tour…

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Infographic – Virtual Reality in the Classroom

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Virtual Reality can be used in a variety of industries, including tourism, retail, military, and education. Though it may seem that VR would naturally fit into a technology class, it may actually be a better fit in history and science classes. Implementing VR into the classroom can allow students to visit places that they would ordinarily never be able to…

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Infographic – All About Virtual Reality

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Virtual Reality is a completely artificial 3D environment that fully immerses the user.  VR has made strides not only in the entertainment industry, but in education, health care, real estate, eCommerce, tourism, military, law enforcement, and advertising as well. There are many advantages to using Virtual Reality in the business realm. It personalizes customer engagement, saves money, time and resources,…

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Infographic – How We Use AR

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Both Virtual Reality and Augmented Reality are growing in popularity across a variety of industries. The reputation of both is that they are primarily used for gaming and entertainment; however AR is actually being used to assist doctors, engineers, teachers, and more in their professions. By introducing AR into the classroom, students will have a new way to learn by being able to see a…

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Infographic – The History and Future of Augmented Reality

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Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…

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Infographic – The Future of VR

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Typically, when we think of Virtual Reality, entertainment is the first thing to come to mind—being able to play games, watch videos, and more on a VR device. However VR expands further than that; there are currently apps on the market that allow users to watch live sporting events or concerts in virtual reality, as if they are actually there. VR…

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Infographic – VR and AR in Healthcare

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Virtual Reality and Augmented Reality are both being used in a variety of industries, including education, sports, tourism, and even healthcare. The video game industry is projected to earn the highest revenue at $11.6 billion, but the healthcare industry is right behind them with $5.1 billion. VR and AR can be used for a variety of medical purposes including: diagnostics…

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Infographic – Augmented Reality’s Success in Marketing

By | AR Infographic, Touchstone VR | No Comments

Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in both the digital and physical…

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