Tech Archives - Touchstone Research

Infographic – Leverage Marketing Strategies through Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…

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Infographic – AR’s Impact on Online Shopping

By | AR Infographic, Touchstone VR | No Comments

In the last year, American consumers returned $360 billion worth of merchandise that was purchased online. Nearly a quarter of consumers returned these items for looking different in person than it looked online. With the help of Augmented Reality, this high return rate is expected to decrease. 61% of shoppers prefer to shop at stores that offer Augmented Reality for…

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Infographic – Virtual Reality in the Classroom

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality can be used in a variety of industries, including tourism, retail, military, and education. Though it may seem that VR would naturally fit into a technology class, it may actually be a better fit in history and science classes. Implementing VR into the classroom can allow students to visit places that they would ordinarily never be able to…

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Infographic – New Realities: VR, AR & MR

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

As technology continues to advance, more variations of Virtual Reality will continue to arise. Mixed Reality, for one, combines Virtual Reality and Augmented Reality. Though these “new realities” are very similar, there are also very significant differences between them. In using Virtual Reality, a headset or smart glasses are required. This headset immerses the user into a fully digital environment…

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2015 Virtual Reality (VR) Consumer Report

The 2015 Virtual Reality (VR) Consumer Report

By | Greenlight VR, Market Research Reports, Marketing Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Insights | No Comments

EVERYTHING YOU NEED TO KNOW ABOUT THE VR CONSUMERS IN ONE REPORT A 100-PAGE DATA-DRIVEN REPORT WITH EVERYTHING YOU SHOULD TO KNOW ABOUT THE VR CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 – Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its kind report providing a data-driven perspective…

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