Playstation VR Archives - Touchstone Research

Infographic – The Reality of Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…

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Infographic – The Reality of VR and AR

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

People think of Virtual Reality and Augmented Reality as a new, exciting, innovative technology, so new that most people don’t know much about the industry or what its future may hold. However it is projected that by 2020, the VR/AR industry will be worth $150 billion. Gaming is expected to be a major player in the Virtual Reality industry; however…

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VR and Consumer Sentiment

By | Consumer Reports, infographic, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights | One Comment

Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…

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