Microsoft Archives - Touchstone Research

Infographic – The Rise of Augmented Reality Smart Glasses

By | AR Infographic, Touchstone VR | No Comments

Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently 42 AR smart glasses on…

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Infographic – Behind the Screens of VR

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality is a rapidly growing industry, currently dominated by companies including Samsung, Facebook, Google, Microsoft, HTC, and Sony. Each of these companies has a VR or AR device currently on the market, all ranging in cost. It is estimated that by 2020, 52 million head-mounted devices will be used in the US. These VR headsets are continuing to impact…

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Infographic – 360 View of Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Virtual reality has been all around us since the first panoramic paintings in 12th Century China. Today we can see it used in virtual and augmented reality apps like Pokémon Go, which allows players to catch digital monsters in real settings. According to this infographic created by Couponbox.com, we have a lot of innovative and interesting technology headed our way….

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8 Augmented Reality Headsets That Have Users and Non-Users Excited

By | Augmented Reality, Technology, Touchstone VR | One Comment

List updated on 9/27/2016 It seems like only yesterday that Virtual Reality and Augmented Reality were nothing more than science fiction; a pipe dream of tech enthusiast which people thought would never pan out. Today, Virtual Reality has reached impressive levels which have shattered the simple dreams of the science fiction era; and Augmented Reality is becoming so common place…

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Infographic – Augmented Reality vs Virtual Reality

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

With both Augmented Reality and Virtual Reality growing in popularity, it is important to understand the difference between the two. Augmented Reality blends virtual reality with real life, putting virtual items into real worlds. AR consists of 25% virtual and 75% real environments, making it only partially immersive. Users are able to still be in touch with reality, while at…

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Infographic – The History and Future of Augmented Reality

By | AR Infographic, Touchstone VR | No Comments

Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…

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Infographic – Future of VR in Marketing

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…

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Infographic – History of Augmented Reality

By | AR Infographic, Touchstone VR | No Comments

Though there has not been much discussion of Augmented Reality until recently, AR has actually been around since 1968; which is when the first head-mounted display was developed. Since then, advances in technology have allowed AR to be implemented in a variety of industries; such as the Air Force in 1992, which allowed military personnel to virtually control and guide…

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