Infographic – The Rise of Augmented Reality Smart Glasses

By | AR Infographic, Touchstone VR | No Comments

Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently 42 AR smart glasses on…

Read More

Infographic – Opportunities for Brands with Immersive Technologies

By | Touchstone VR, VR Infographic | No Comments

Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…

Read More

Infographic – Augmented Reality vs Virtual Reality

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

With both Augmented Reality and Virtual Reality growing in popularity, it is important to understand the difference between the two. Augmented Reality blends virtual reality with real life, putting virtual items into real worlds. AR consists of 25% virtual and 75% real environments, making it only partially immersive. Users are able to still be in touch with reality, while at…

Read More

Infographic – The History and Future of Augmented Reality

By | AR Infographic, Touchstone VR | No Comments

Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…

Read More

Infographic – Augmented Reality’s Success in Marketing

By | AR Infographic, Touchstone VR | No Comments

Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in both the digital and physical…

Read More