innovative Archives - Touchstone Research

Infographic – Opportunities for Brands with Immersive Technologies

By | Touchstone VR, VR Infographic | No Comments

Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…

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