Infographic – How We Use AR

By | AR Infographic, Touchstone VR | No Comments

Both Virtual Reality and Augmented Reality are growing in popularity across a variety of industries. The reputation of both is that they are primarily used for gaming and entertainment; however AR is actually being used to assist doctors, engineers, teachers, and more in their professions. By introducing AR into the classroom, students will have a new way to learn by being able to see a…

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Infographic – The History and Future of Augmented Reality

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Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…

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Infographic – Future of VR in Marketing

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…

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