Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…
Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently 42 AR smart glasses on…
2017 is expected to be a turning point for Virtual Reality and Augmented Reality. The PlayStation VR, as well as a variety of other VR devices, made their debut last year and since, have given consumers insight as to all that VR has to offer. As of 2016, one third of consumers found the concept of VR to be “very…
Virtual Reality is one of the fastest growing sectors of the startup world. Many companies are capitalizing on this to create their own companies in the VR sector that range from services to apps and even devices. Magic Leap, one of the most well-known companies in VR, currently has $1.39 billion in funding with a list of investors that include…
No one can deny the global popularity of sports; whatever nation you find yourself in is guaranteed to have teams competing in some sport and fans who will consistently tune in to watch them. Virtual Reality has been making a lot of waves with all the recent developments it’s seen; but what your average consumer needs to realize is this…
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