consumers Archives - Touchstone Research

Infographic – Leverage Marketing Strategies through Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality has breathed new life into marketing opportunities. At a time when it’s harder than ever to capture users’ attention, VR gives brands the ability to create truly immersive experiences. It’s no wonder that VR has been named one of the top trends that will affect digital marketing in 2017 with over 90 million active users with the potential…

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Infographic – The Rise of Augmented Reality Smart Glasses

By | AR Infographic, Touchstone VR | No Comments

Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently 42 AR smart glasses on…

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Sports in Virtual Reality

The 6 Companies Who Are Working to Bring Sports to a VR Headset Near You

By | Touchstone VR, Virtual Reality | No Comments

No one can deny the global popularity of sports; whatever nation you find yourself in is guaranteed to have teams competing in some sport and fans who will consistently tune in to watch them. Virtual Reality has been making a lot of waves with all the recent developments it’s seen; but what your average consumer needs to realize is this…

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