Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Last month’s Fashion Week brought…
Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in both the digital and physical…
Virtual Reality and Augmented Reality serve a higher purpose than a more realistic way to play video games and watch movies. In education, students can use VR to go on virtual field trips and visit prospective colleges. In the healthcare industry, AR can act as a guide for doctors to reduce errors in the practice; and VR can be used as a new tool…
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