360 Archives - Touchstone Research

Infographic – Opportunities for Brands with Immersive Technologies

By | Touchstone VR, VR Infographic | No Comments

Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…

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Infographic – The Evolution of Virtual Reality

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Augmented Reality, and Virtual Reality were conceptualized in the early 1900s with “Precursor” technology. Precursor was an early technology that blurred the lines between the physical world and the virtual world. This later stemmed to Augmented Reality, technology that adds virtual elements to one’s real world environment, and Virtual Reality, which is technology that immerses users into a false reality. The first…

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Infographic – 360 Video versus Virtual Reality

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360 video are a new feature that more and more companies are beginning to implement. While similar to Virtual Reality, there are still many key differences which set the two technologies apart. 360 videos allow users to view an experience in a 360 degree environment; and though its immersive, users are not able to move around within the 360 environment like…

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Infographic – Why You’ll Be Wearing Your Next Computer

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

Virtual Reality is projected to be a $30 billion industry by 2020; Augmented Reality, on the other hand, is expected to reach $90 billion in revenue. These new technologies are similar, but people may be wondering about why AR has such a larger project revenue. This gap is largely attributed to AR’s use in everyday life—with the use of a smartphone,…

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Infographic – All About the Samsung Gear VR

By | Samsung Gear VR, Touchstone VR, VR Infographic | No Comments

The Samsung Gear VR made its debut in the fall of 2015 and has been making waves ever since. This device is compatible with newer versions of the Samsung Galaxy smartphones. Technology incorporated into this devices offers a wide field of view (96 degrees) and minimizes motion sickness at the same time with its use of persistent 360 degree head-tracking….

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