Touchstone Research https://touchstoneresearch.com/ Tech Driven Panel, Community, and Custom Research Solutions Wed, 06 Sep 2023 21:40:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence https://touchstoneresearch.com/touchstone-research-unveils-comprehensive-study-results-on-gen-z-perspectives-towards-generative-artificial-intelligence/ Wed, 06 Sep 2023 21:40:52 +0000 https://touchstoneresearch.com/?p=4381 FOR IMMEDIATE RELEASE Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence In a groundbreaking study conducted in May 2023, Touchstone Research explores the awareness, usage, and societal implications of Generative Artificial Intelligence (Gen AI) among Gen Z students. NEW HAVEN, Conn., September 6, 2023 Pioneering market research and consumer insights firm, Touchstone Research, has...

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Generative AI Through The Eyes of Gen Z [Infographic] https://touchstoneresearch.com/generative-ai-through-the-eyes-of-gen-z-infographic/ Tue, 29 Aug 2023 13:10:51 +0000 https://touchstoneresearch.com/?p=4373 Seemingly out of nowhere, Generative AI exploded onto the scene at the end of 2022 and has been a fixture in the news ever since.  It has been heralded as the most important technological advancement since the birth of the internet by some, and the harbinger of the end of humanity as we know it by others. Time will tell...

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Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research https://touchstoneresearch.com/keeping-kids-interested-tips-for-sustaining-child-engagement-in-qualitative-research/ Wed, 26 Jul 2023 19:10:32 +0000 https://touchstoneresearch.com/?p=4332   Whether parents want to admit it or not, kids have an influence over what is purchased in the household.  From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior.   As a result, kids play a pivotal role in the consumer marketplace, which also makes them an...

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Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research https://touchstoneresearch.com/virtually-seamless-how-to-conduct-remote-in-headset-vr-usability-research/ https://touchstoneresearch.com/virtually-seamless-how-to-conduct-remote-in-headset-vr-usability-research/#comments Fri, 14 Jul 2023 18:13:15 +0000 https://touchstoneresearch.com/?p=4319 As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The pool of VR headset owners...

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Touchstone Research Promotes Sara Sidlowski to Senior Project Director https://touchstoneresearch.com/touchstone-research-promotes-sara-sidlowski-to-senior-project-director/ https://touchstoneresearch.com/touchstone-research-promotes-sara-sidlowski-to-senior-project-director/#comments Thu, 06 Jul 2023 20:23:35 +0000 https://touchstoneresearch.com/?p=4313 Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and...

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Touchstone Research Promotes Nicole Mowry to Senior Project Director https://touchstoneresearch.com/touchstone-research-promotes-nicole-mowry-to-senior-project-director/ https://touchstoneresearch.com/touchstone-research-promotes-nicole-mowry-to-senior-project-director/#comments Wed, 31 May 2023 20:36:06 +0000 https://touchstoneresearch.com/?p=4281 Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team.  Nicole will have a focus on staff development and expanding TSR’s analytical capabilities.  As a Senior Project Director, Nicole...

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Touchstone Research Promotes Jillian Brangi to Senior Project Director https://touchstoneresearch.com/touchstone-research-promotes-jillian-brangi-to-senior-project-director/ Wed, 31 May 2023 20:28:46 +0000 https://touchstoneresearch.com/?p=4279 Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes to achieve the highest data...

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Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research https://touchstoneresearch.com/building-trust-with-parents-5-strategies-for-recruiting-kids-in-qualitative-research/ https://touchstoneresearch.com/building-trust-with-parents-5-strategies-for-recruiting-kids-in-qualitative-research/#comments Thu, 11 May 2023 19:02:05 +0000 https://touchstoneresearch.com/?p=4257 Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering...

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Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids https://touchstoneresearch.com/unlocking-the-wonder-years-tips-and-strategies-for-conducting-qualitative-research-with-kids/ https://touchstoneresearch.com/unlocking-the-wonder-years-tips-and-strategies-for-conducting-qualitative-research-with-kids/#comments Tue, 11 Apr 2023 16:14:19 +0000 https://touchstoneresearch.com/?p=4228 Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting, however, but with a little...

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Touchstone Research Promotes Alexis Warnick to Senior Project Director https://touchstoneresearch.com/touchstone-research-promotes-alexis-warnick-to-senior-project-director/ https://touchstoneresearch.com/touchstone-research-promotes-alexis-warnick-to-senior-project-director/#comments Fri, 10 Mar 2023 17:35:11 +0000 https://touchstoneresearch.com/?p=4174 Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts. She will help the firm’s...

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