2022 was quite the year at Touchstone! A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees. We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past year and where we plan…
Michigan– June 8th, 2022 – Touchstone Research announced today that Sahar Azimi has joined the firm as Research Associate on TSR’s qualitative research division. Sahar will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Sahar is among 17 new hires added to the firm over…
Touchstone Research, Inc. is celebrating a significant expansion of its Youth & Family qualitative in-person and online services to cover key geographic regions across the United States. Touchstone has been recruiting and managing Kids and Families qualitative research projects for over 20 years, specializing in preschoolers, kids, tweens, teens, young adults, millennials and parents for in-person and online qualitative research. …
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…
SAN FRANCISCO, CA, November 11th, 2015 – Virtual reality has been somewhat of an intriguing fantasy for a while now; and while the technology has been available for a number of years, it’s only recently that big strides are being made in virtual reality. These technological advances seem to have overcome the problems that have for so long held VR…
VR has been around for many years but, disappointingly, has failed to live up to its own expectations. With new groundbreaking, non-nausea-inducing devices and amazing immersive software starting to be developed, VR’s moment for consumer products may finally have arrived. Major VR companies are preparing to launch VR headsets that make VR real for the consumer in 2015/2016—will they succeed…
Every so often, a cultural trend becomes a phenomenon. Malcolm Gladwell called it the tipping point. General nostalgia classically refers to it as the zeitgeist. And, alas, surely as Chuck Taylors compliment skinny jeans, sometimes these phenomena meet, the wake of which leaves us in a changed world. Enter Shots of Me, the spanking new Bieber-backed, feature-packed – that’s right…
I Kissed a Girl! That was easy. I just put together a few pictures and I have the answer to my latest trivia challenge on 4 Pics 1 Song, the number 1 downloaded free app in the App Store. The admirable runner up is Amateur Surgeon. Yes, it’s exactly like it sounds, and more – the first line of the…
It’s hard to forget the cacophonous bleeps, fuzz and buzz of our modem logging onto AOL in our pre-teen years. An exciting, confusing time when popular use of the internet was dawning, but so frustrating was that noisy wait to discover whether or not we had mail. There are few things we could hate so much as a kid but…
Influence is a funny thing. One never can tell just who will sway them to try the latest shoe style, iphone case, or say, social media app. There is an easy answer of course: celebrities. Who doesn’t want to rock the same styles as their favorite pop artist or movie star. But the time may be coming for celebrity influence,…
© 2024 Touchstone Research, Inc. All Rights Reserved. PRIVACY POLICY
