Oculus Go - Touchstone VR

We used Virtual Reality in our office, and you should too

By | Augmented Reality, Market Research, Oculus, Touchstone Research, Touchstone Staff, Touchstone VR, Virtual Reality, VR Insights

As one of the most experienced research firms focused on embracing new consumer technologies, our employees need to do more than talk the talk.  They need to walk the technology walk too! Recently, we were surprised to discover that some of our newest hires had never experienced virtual reality (VR) – a technology that Touchstone Research is very passionate about. …

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Infographic – Opportunities for Brands with Immersive Technologies

By | Touchstone VR, VR Infographic

Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…

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Infographic – The Reality of Virtual Reality

By | Touchstone VR, VR Infographic

Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…

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