Category Archives: AR Infographic

augmented reality fashion show

Infographic – Augmented Reality Enters the Fashion World

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Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world.  Last month’s Fashion Week brought…

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Infographic – AR’s Impact on Online Shopping

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In the last year, American consumers returned $360 billion worth of merchandise that was purchased online. Nearly a quarter of consumers returned these items for looking different in person than it looked online. With the help of Augmented Reality, this high return rate is expected to decrease. 61% of shoppers prefer to shop at stores that offer Augmented Reality for…

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Infographic – New Realities: VR, AR & MR

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As technology continues to advance, more variations of Virtual Reality will continue to arise. Mixed Reality, for one, combines Virtual Reality and Augmented Reality. Though these “new realities” are very similar, there are also very significant differences between them. In using Virtual Reality, a headset or smart glasses are required. This headset immerses the user into a fully digital environment…

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Infographic – Augmented Reality vs Virtual Reality

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With both Augmented Reality and Virtual Reality growing in popularity, it is important to understand the difference between the two. Augmented Reality blends virtual reality with real life, putting virtual items into real worlds. AR consists of 25% virtual and 75% real environments, making it only partially immersive. Users are able to still be in touch with reality, while at…

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Infographic – How We Use AR

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Both Virtual Reality and Augmented Reality are growing in popularity across a variety of industries. The reputation of both is that they are primarily used for gaming and entertainment; however AR is actually being used to assist doctors, engineers, teachers, and more in their professions. By introducing AR into the classroom, students will have a new way to learn by being able to see a…

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Infographic – The History and Future of Augmented Reality

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Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…

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Infographic – Catching Augmented Reality Fever With Pokémon Go

By | AR Infographic, Pokemon Go, Touchstone VR, VR Infographic | One Comment

The success of Pokémon Go is undeniable to anyone who has been paying attention this past month since its release on July 6th.  Pokémon Go managed to become the top grossing app on the same day it launched, and shortly after it became the biggest mobile game in US history; beating Candy Crush, Draw Something and Clash Royale. Pokémon Go…

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Infographic – VR and AR in Healthcare

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Virtual Reality and Augmented Reality are both being used in a variety of industries, including education, sports, tourism, and even healthcare. The video game industry is projected to earn the highest revenue at $11.6 billion, but the healthcare industry is right behind them with $5.1 billion. VR and AR can be used for a variety of medical purposes including: diagnostics…

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