Oculus Go - Touchstone VR

We used Virtual Reality in our office, and you should too

By | Augmented Reality, Market Research, Oculus, Touchstone Research, Touchstone Staff, Touchstone VR, Virtual Reality, VR Insights

As one of the most experienced research firms focused on embracing new consumer technologies, our employees need to do more than talk the talk.  They need to walk the technology walk too! Recently, we were surprised to discover that some of our newest hires had never experienced virtual reality (VR) – a technology that Touchstone Research is very passionate about. …

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Now Hiring! Qualitative Research Recruitment Assistant

We are hiring! Qualitative Research Recruitment Assistant

By | Careers, Consumer Insights, Market Research, Qualitative Research

Job Description Exciting opportunity to join a fast growing, dynamic and innovative marketing research firm. You will be joining the leader in new research technologies and innovative approaches to gaining consumer insights where every team member is considered a valued and integral component to our success. We have special expertise in digital research, the media & entertainment industry, youth (millennials,…

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Now Hiring! Fall Market Research Interns!

We are hiring! Market Research Internship – Fall 2018

By | Augmented Reality, Careers, Consumer Insights, Internship, Market Research, Qualitative Research, Quantitative Research

Exciting opportunity to join a fast growing, dynamic and innovative marketing research firm specializing in technology fueled digital research solutions. We work with some of the world’s brands, marketers and agencies.  We have special expertise in the Media & Entertainment, Kids & Families, Technology and Virtual Reality and Augmented Reality Industries. We seek a highly a motivated individual interested in…

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Augmented Reality Market Research

Touchstone Research leverages augmented reality capabilities to enhance market research services

By | Augmented Reality, Consumer Insights, Kids and Family, Technology, Usability Research, UX

By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…

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Beatrice Capestany, Senior Research Analyst, Touchstone Research

Touchstone Research Consumer Insights Firm Adds Beatrice Capestany

By | Augmented Reality, Consumer Insights, Market Research, New Hires, Qualitative Research, Quantitative Research, Reporting & Analysis, Research Analyst

Connecticut – July 10th, 2018 – Touchstone Research announced today that Beatrice Capestany has joined the firm as Senior Research Analyst.  In this role, Capestany will execute a wide range of next gen quantitative and qualitative research studies and oversee Touchstone’s advanced research technologies and methodologies and development of new tools and applications. Prior to working at Touchstone, Beatrice held a post-doctoral…

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Infographic – The Rise of Augmented Reality Smart Glasses

By | AR Infographic, Touchstone VR

Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently 42 AR smart glasses on…

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